Youth cul­ture is con­stantly chang­ing, so how will you sur­prise the mar­ket each time?

Robb Report Singapore - - Time -

We will keep evolv­ing, and of course, al­ways of­fer up great de­signs. As for youth cul­ture, we will try to keep up with that as well. As you can see, I’m not young any­more, so for that I need to de­velop an an­tenna that’s sen­si­tive to youth cul­ture. I’ve built a young team around me who are very good at sens­ing trends, so I’ll leave them to de­cide who to col­lab­o­rate with and what de­signs will work with them. By do­ing all this, our DNA will con­tinue to be pure for a long time to come. www.gshock.com Δ

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