Youth culture is constantly changing, so how will you surprise the market each time?

We will keep evolving, and of course, always offer up great designs. As for youth culture, we will try to keep up with that as well. As you can see, I’m not young anymore, so for that I need to develop an antenna that’s sensitive to youth culture. I’ve built a young team around me who are very good at sensing trends, so I’ll leave them to decide who to collaborate with and what designs will work with them. By doing all this, our DNA will continue to be pure for a long time to come. www.gshock.com Δ