Banyan Tree Lang Co pushes tourism in cen­tral Viet­nam to greater heights.

Robb Report Singapore - - Money - By CHAR­MAINE TAI

The fas­ci­nat­ing make-up of Viet­nam con­tin­ues to in­trigue many, with each re­gion boast­ing its own per­son­al­ity. North­ern Viet­nam has the strong-headed Hanoi, while the south has the laid­back Ho Chi Minh City. Then there’s cen­tral Viet­nam, oft for­got­ten while stand­ing be­hind the spot­light of her two sis­ters. But like most mid­dle chil­dren, she is ven­tur­ing out of the shad­ows.

Made up of Hoi An, the an­cient town; Hue, the im­pe­rial city; and Danang, the third largest city in the coun­try, cen­tral Viet­nam has steadily gained trac­tion and pop­u­lar­ity with in­ter­na­tional tourists. To com­ple­ment tourism ef­forts, the gov­ern­ment set up Cen­tral

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