HILLSIDE ABODE

Banyan Tree Lang Co pushes tourism in central Vietnam to greater heights.

The fascinating make-up of Vietnam continues to intrigue many, with each region boasting its own personality. Northern Vietnam has the strong-headed Hanoi, while the south has the laidback Ho Chi Minh City. Then there’s central Vietnam, oft forgotten while standing behind the spotlight of her two sisters. But like most middle children, she is venturing out of the shadows.

Made up of Hoi An, the ancient town; Hue, the imperial city; and Danang, the third largest city in the country, central Vietnam has steadily gained traction and popularity with international tourists. To complement tourism efforts, the government set up Central