Be­ing on­line is re­ally im­por­tant now.

Robb Report Singapore - - Robb Reader -

Art has long been the pas­sion of Tale­nia Phua Ga­jardo, but the for­mer ar­chi­tect quickly re­alised she had to mar­ket her prod­uct dif­fer­ently to a gen­er­a­tion more likely to turn to their phones than the auc­tion house. In re­sponse, she founded Artling, an on­line art gallery that would tap the po­ten­tial of an art mar­ket that was grow­ing “at about 19 per cent a year on­line”. Now three years old, the site of­fers con­tem­po­rary Asian art from over 120 gal­leries and 800 artists from 22 coun­tries.

Upon grad­u­a­tion, Ga­jardo worked for a few years with the late star­chi­tect Zaha Ha­did, be­fore found­ing her own in­te­rior ar­chi­tec­ture and de­sign prac­tice. Her lat­est en­deavor is Lux­glove, an on­line mar­ket­place for pre-owned and vin­tage items in­clud­ing art, watches and rare whisky.

We’re all mo­bile and every­one’s on their phone. Your brand will lose out if it doesn’t have a web­site or an app, if it’s not dis­cov­er­able. Peo­ple are now more open to buy­ing ex­pen­sive items on­line, but they need to trust the brand.

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