Welcome to Singapore, Mr Raffy. It’s nice to have you here.

What do you want them to learn?

For 17 years, Pascal Raffy has been talking about one thing: true watchmaking. After he acquired Bovet in 2001, Raffy poured his heart and soul into the company. The story of how he came to be introduced to the company has made its rounds in the industry: Raffy was a fervent watch collector; he could identify any watch by touch alone except one with a bow at 12 o’clock – it was a Bovet; from that moment on, he was permanently in love with the brand. When the opportunity to acquire the company presented itself, he knew it was time to come out of (early) retirement.

Raffy runs the company not like the average watch CEO because he behaves not as a watchmaker, but a watch collector. Fiercely determined to keep Bovet independent, he owns his own movement manufacture, case manufacture, dial manufacture and assembly line, which is housed in a 14th-century castle that once came under the auspices of the Bovet family.

Bovet is one of only a handful of companies with the ability to produce its own balance springs.

From the inside out, every Bovet watch embodies Raffy’s vision and horological philosophy. To know the brand, one simply needs to know the man.

Singapore for me is very special. You know if you have five friends in life you’re very rich. I have two of these friends

To know the brand, one simply needs to know

the man.

living in Singapore. When you live in Switzerland, you come to expect a lot. Singapore is one place I love. Like Switzerland, it’s a small country but successful. If you asked me where I want my children to visit and discover, Singapore is one

of these places.