I’ve managed to adapt those lessons to an

My career began with Vacheron Constantin

before I started with sales in Audemars Piguet. While working with small companies such as Villemont and Wyler, I went through the experience of setting up everything, from educating clients to generating sales.

Asian context, particularly, in understanding how different cultures perceive the same brands differently. Sometimes, history and tradition are important considerations as well in order to fully understand local mindsets. I would say that the sum total of my experience has made me wellrounded; working with big groups such as Richemont, a mainstream independent watchmaker such as Audemars Piguet, a largely feminine brand in Bedat & Co, and finally to the high-end independent brands such as MCT and HYT.

for the industry is the need for constant innovation. I’ve always liked HYT for its groundbreaking technology. So when I was offered the chance to lead the Asian market as MD, I didn’t have to think twice. I see myself as a special advisor to my clients’ needs, to never let them down and also to feel their emotions and passion for the timepieces.