THE EXPERT

“The term ‘bespoke’ is an overly-used marketing term. Instead of looking out for such flashy terms when looking for a tailor, simply ask questions like ‘Who is making my suit?’, ‘Will I actually know and see my tailor?’ or even ‘Am I just being sold a story and packaging?’ when you are at the boutique.”

— Thomas Wong, founder, The Prestigious Bespoke