Ever since its inception 85 years ago, the Reverso collection by Jaeger-lecoultre has lent itself well as a canvas for customised artworks. Upon its case back, collectors would request for all manners of art, from self-portraits to scenes of nature. Today, as the brand celebrates yet another milestone in this collection’s history, it pays tribute to its roots of customisation with the newly established Atelier Reverso.
Under this banner, collectors will be able to customise their one-of-a-kind Reverso. As is the tradition, the case back can be engraved to convey any message the wearer wants. Moreover, for the first time, you can even choose the motif on the dial from a range of available options; from a hard stone to an ivy motif, from fully bejewelled to gem-set markers, the choice is yours. In order to complete this picture, you will also need a strap that conveys the same message as the rest of your timepiece.
Jaeger-lecoultre has worked with shoe maestro Christian Louboutin on a range of leather straps. Get your kick with a metallic, gradient leather strap or one that emulates the patent PVC shoes within the Debout collection. This service is only available on the Duo or Duetto models.
The crowning glory of this year’s launches is the Tribute Gyrotourbillon, the latest addition to the watchmaker’s highest echelon of horology, its Hybris Mechanica portfolio. Conceived in 2004, the Gyrotourbillon mechanism is a feat of complex engineering, as it features a two-axis tourbillon in a spherical-shaped cage. The two carriages rotate at different speeds: the external one in one minute, and the internal carriage in 12.6sec, making a performance of unparalleled grace and beauty. While the function has appeared within the Reverso collection before, this Tribute Gyrotourbillon further demonstrates the watchmaker’s technical prowess by shaving 30 per cent off the movement’s girth. This platinum watch is limited to 75 pieces.