FLOWER DI­A­MOND

Singapore Tatler Jewels & Time - - Gallery -

Founder: Belinda Chua (above); De­signer: Roslind Ng Cel­e­brat­ing its 20th an­niver­sary this year, Flower Di­a­mond is a force to be reck­oned with as it seeks to ful­fil the motto “to el­e­vate ev­ery woman with con­fi­dence and el­e­gance”. How does it do so? Its founder, so­ci­ety doyenne Belinda, has her fin­ger on the pulse on this ever-chang­ing in­dus­try and knows ex­actly what ladies want, of­fer­ing a wide range of jew­ellery, from ready-to-wear, ev­ery­day pieces to op­u­lent baubles, for the con­tem­po­rary woman. Wen Li at­tests, “Flower Di­a­mond car­ries jew­ellery de­signs that are ‘on trend’, glitzy and glam­orous; it makes made-to-mea­sure, clas­sic pieces that will stand the test of time. It has var­i­ous price points to serve dif­fer­ent wal­lets. As the ser­vice is con­sis­tently warm and help­ful, one doesn’t feel pres­sured to buy and just nat­u­rally re­turns again and again.”

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