CRÈME DE LA CRÈME

FOR THE SEC­OND EDI­TION OF THE SIN­GA­PORE TATLER JEWELS & TIME TATLER 10 SIN­GA­PORE’S BEST JEWELLERS LIST, WE SHORT­LIST THE EN­TREPRENEURS THAT HAVE MADE THE CUT BASED ON EX­ACT­ING CRI­TE­RIA, IN­CLUD­ING CRE­ATIV­ITY, DE­SIGN, TOP-NOTCH CRAFTS­MAN­SHIP AND SUSTAINABIL

Singapore Tatler Jewels & Time - - Contents -

Meet the re­cip­i­ents of the Tatler 10 Sin­ga­pore’s Best Jewellers award

Much like art, the ap­pre­ci­a­tion of fine

jew­ellery can be sub­jec­tive, but a strong sense of aes­thet­ics is just one of the in­gre­di­ents needed to cre­ate a strong brand. The recipe for suc­cess, es­pe­cially within a sat­u­rated re­tail land­scape like Sin­ga­pore, is based on a lot more than just how the fin­ished prod­uct looks: one needs a healthy dose of cre­ativ­ity, a serv­ing of ex­em­plar qual­ity, and a dol­lop of busi­ness smarts.

It was these salient cri­te­ria that formed the ba­sis of the judg­ing process for the Jewels & Time Tatler 10 Sin­ga­pore’s Best Jewellers. The panel of judges in­cluded Edi­presse Me­dia man­ag­ing di­rec­tor Corinne Ng; ed­i­tor-in-chief Jane Ngiam; and as­so­ci­ate ed­i­tor for watches and jew­ellery Karishma Tul­si­das. They were joined by jew­ellery con­nois­seurs Tang Wen Li (far right), di­rec­tor of Christie’s Sin­ga­pore and Priti Devi (right), founder of Dec­o­ra­tor’s Note­book.

The aim of this award is to cre­ate a plat­form to cel­e­brate Sin­ga­pore-based jewellers that have built up their busi­nesses through hard work and tal­ent. Whether they are lo­cated at a shopfront on Or­chard Road, or they op­er­ate from by-ap­point­ment-only stu­dios, these brands have stood out for their skills in de­sign, busi­ness sus­tain­abil­ity, stel­lar qual­ity and crafts­man­ship.

On the last point, Christie’s Tang em­pha­sises, “There are var­i­ous as­pects to crafts­man­ship that in­volve the look and feel of the piece. It must not only be aes­thet­i­cally pleas­ing but must be bal­anced in terms of colour and shape of stones and met­als. The claws and metal used to hold set­tings must be very fine, and there should not be any sharp edges that may snag clothes. The weight, too, has to be com­fort­able; it should be bal­anced so neck­laces and pen­dants don’t flip over.”

More­over, this award also serves to in­tro­duce to a larger au­di­ence these home­grown jewellers who might not have the same mar­ket­ing bud­gets of the in­ter­na­tional houses. Says Devi, “This an­nual list is a won­der­ful way to en­cour­age ex­ist­ing jewellers in Sin­ga­pore to strive for greater cre­ativ­ity in de­sign, build their ca­pa­bil­ity to ac­cess qual­ity pre­cious stones and use new tech­nolo­gies in their cre­ative process. And fi­nally, to sup­port new tal­ent in the jew­ellery busi­ness in Sin­ga­pore.”

We in­vite you to dis­cover the Tatler 10 Sin­ga­pore’s Best Jewellers.

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