SAY IT WITH LOVE

Omega cel­e­brates the Speed­mas­ter’s Big 6-0 with fans all over the world

Singapore Tatler Jewels & Time - - Zoom - Text Ter­ence Lim Image Omega

The Omega Speed­mas­ter turns 60 this year. The sporty chrono­graph, whose “ca­reer” took a 360-deg de­tour after sur­viv­ing a Nasa space ex­pe­di­tion, is eas­ily one of the most well-known watch mod­els now. While the Speed­mas­ter has aided as­tro­nauts, ex­plor­ers and rac­ers, the truth is, its fan base is a var­ied one. That is why the Swiss watch­maker has paid trib­ute to them—some more promi­nent than the oth­ers—with a so­cial me­dia ini­tia­tive #Speed­mas­ter­fans. The cam­paign fea­tures por­traits of Speed­mas­ter-wear­ing fans, in­clud­ing the likes of Brazil­ian su­per­model Alessan­dra Am­bro­sio, Ja­panese ac­tor Sho­hei Miura and Ital­ian chef Carlo Cracco. Own­ers can also join in by upload­ing sim­i­lar snaps onto so­cial me­dia with the same hash­tag. After all, it’s the fans who el­e­vate the Speed­mas­ter to what it is to­day.

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