The secret to watch and jewellery marques staying attractive over the years is simple: Timeless aesthetics updated with contemporary requirements
After trends die down, it's the timeless designs that last
There is good product design and there is good product design. The former are trendy, of-the-moment creations that strike the right chord with consumers but the latter are products that remain relevant and appealing over generations—even if minor tweaks are made to suit modern requirements. Take Patek Philippe watches, for instance. Contemporary creations retain that old school charm similar to vintage pieces even though their movements and manufacturing processes are extremely modern. “Patek Philippe has merged the idea of a classic wristwatch with modern aesthetics. The workmanship of their watches is unparalleled,” says aviation professional Benjamin Kim, who is featured on the cover of Jewels & Time with his wife, Serene Tan. “I like it that it has a timeless appeal and when I wear a Patek Philippe [ watch], I feel that I wear a work of art.” The same can be said about jewellery too. Designs with timeless aesthetics complemented with either a strong look or brilliant gemstones boast longevity and better wearability, transcending fashion trends. Here, Kim and Tan show us how evergreen brands like Cartier, Patek Philippe and Tiffany & Co remain au courant with classic designs with modern updates and tweaks and that there is really no need to change winning formulae.
On him: Drive de Cartier Extra Flat watch and 18K pink gold Love bracelet, both by CARTIER; leather bomber jacket and wool trousers, by PAUL SMITH, and wool long sleeve polo shirt, by LANVIN. On her: High jewellery earrings with sapphire and diamonds; Maillon Panthère white gold necklace with diamonds; high jewellery platinum bracelet with diamonds; and high jewellery platinum ring with diamonds, all by CARTIER. Wool sweater with side zip and silk knife-pleated skirt, both by PROENZA SCHOULER.