LIKE A FLOWER
The classic Pasquale Bruni Ton Jolì collection gets infused with modern touches
Pasquale Bruni's Ton Jolì blooms again
The Ton Jolì collection is an iconic mainstay in the Pasquale Bruni stable. With the precious gemstone sporting a Bon Ton cut—the famed in-house cut that carves the stone out like a five-petal flower—sitting in a gold frame inspired by the pistil of a flower.
But with Eugenia Bruni (pictured) taking over the creative directorship of the maison in 2001, modernity has been injected into the brand’s creations while retaining the finesse of age-old Italian jewellery craftsmanship. The same goes for the Ton Jolì as Bruni re-invents the collection to have a more dynamic look and feel so as to appeal to the younger set.
This year, the star of the collection is the new black onyx variant, which comes framed in a rose gold flower. “Joy in rose gold of a flower, the character of the sublime fascination of black onyx, the femininity in the gentle light of a leaf,” said Bruni. “Ton Joli… C’est moi…c’est toi! (“It’s me… It’s you!” in French)
The combination of the softer, almost feminine hue of rose gold and black onyx’s dark, mysterious look makes for easy wearing—it can be worn to the office as well as to an evening drinks session with friends. And its aesthetics is neutral enough to fit the style and personality of most women. By wearing a chain of different length, the Ton Jolì pendant can be worn as a sautoir or as a choker.
Like the pendant, the Ton Jolì brooch (also new from 2017) boasts the same versatility. It can be worn as a decorative ornament on a classic dress and as a hairpiece. When the brooch is paired with a sensual black velvet strap, it becomes a hairband or a bracelet too. Its versatility allows women to wear the same piece of jewellery in different ways—something that modern women will appreciate.
The Ton Jolì collection includes rings, earrings, necklaces, brooches and chokers. The pendants on the necklaces and brooches come in various sizes to offer women the freedom to play with the level of dramatic effect they wish to have. This year, besides the black onyx variants, Bruni also used red agate for the cabochon in the pistil-like gold frame. While the black onyx pieces veers towards hints of masculinity, the red agate versions of the Ton Jolì are outrightly feminine, passionate and vivacious.
With collections like the Ton Jolì that emphasise aesthetics and wearability, female consumers are kept happy. Clearly, the brand’s formula of “designs by a woman for women” is striking a chord with its clientele.
The Pasquale Bruni Ton Jolì collection is classic, feminine and simple to wear, making it a hot favourite among women.