DOWN MEMORY LANE

Chanel’s in­ter­na­tional watch di­rec­tor Ni­co­las Beau rem­i­nisces the last 30 years

Singapore Tatler Jewels & Time - - Spotlight -

On 30 years be­ing a ma­jor mile­stone…

Thirty years old in watch­mak­ing is con­sid­ered young be­cause to be old, you’re expected to have lasted one or two cen­turies. What Chanel has achieved in 30 years is amaz­ing though—from the Première to the Cal­i­bre 2, we have built up all the know-how and savoir faire in the house.

On the sig­nif­i­cance of the Première…

In 1987, women’s watches were ei­ther men’s watches with a re­duc­tion in size or jew­ellery watches. Première was the first watch de­signed for women—its growth was amaz­ing and the suc­cess huge. In a way, Chanel is proud to con­trib­ute to the open­ing of the watch in­dus­try for women.

On what gap to bridge…

Well, the miss­ing stone was prob­a­bly the move­ment de­part­ment. Peo­ple know Chanel as the fash­ion house but some peo­ple don’t know we do watches. We needed time to build the trust be­tween us and the clients. The move­ment cre­ation de­part­ment is a new ad­ven­ture for us.

On be­ing a move­ment maker…

Since we don’t have any his­tory, we can make move­ments with free­dom. After all, we want clients to see the beau­ti­ful ob­ject on the wrist, not be ob­sessed with the tech­ni­cal as­pects of the move­ment.

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