Yuli Inc.-fine Jewellery is no new kid on the block but it maintains a fresh, novel edge to its jewellery creations
Jessie Foo is a breath of fresh air. The veteran jewellery designer, whose eponymous label has been in business since 1995, is the anti-thesis to most of her peers in the industry. While they may mostly veer towards classicism in terms of personal style and design aesthetics, Foo is the direct opposite. She is open to ideas and receptive towards trends, experimenting with edgier fashion options.
Which is also an attitude that she injects into her jewellery designs for Yuli Inc. -Fine Jewellery. While she is open to designing classic bespoke creations for her clients, she pushes the envelope for her own regular series, which are launched twice a year. She designs those with a fashion eye for two reasons: One, to make them more wearable and easier for clients to mix and match, and two, to appeal to the younger crowd.
This tack of retaining regular customers while touching base with untapped audiences is serving the brand well. Couple this with Foo’s astute eye for rare and top-notch gemstones, Yuli Inc. -Fine Jewellery looks set to continue blazing a trail and impressing the cognoscenti along the way.
From top: Specialcut Hematite necklace set in black gold; 18K gold ring set with “fiery-eyed” sugarloaf pyrope and diamonds; black gold flower petals ring set with 15ct flawless black diamond (can be worn as a pendant or brooch too); and sugarloaf...