CHALLENGE THE NORM

On why Ion Orchard is constantly pushing the envelope to upgrade the shopping experience, Yeo Mui Hong, CEO of Orchard Turn Developments, parent company of

Ion Orchard, once said in an interview: “Shopping is no longer a passive pastime—we believe that the future of retail is in seeking to entertain shoppers. Today’s retailers have to think beyond offering products and services, and provide a differentiated experience.”