LABEL LOVER

ALEXA CHUNG

From model to TV presenter, author and now fashion designer, London It girl Alexa Chung (below) has a Midas touch. Her impeccable sense of style has lead to super-successful collaborations with AG Jeans, Madewell and Marks and Spencer. The Brit has now turned her hand to designing for the first time under an eponymous label, and it’s a beautiful mishmash of all things Alexa. Debuted to a choir singing in a church in northwest London, the supremely wearable collection of cheongsams, floral midis, candy stripe blazers, macs, pinafores, leather skirts and jackets and, of course, quintessentially Alexa pie-crust collars had the audience, which included Alexa’s pals Pixie Geldof, Jack Guinness and Daisy Lowe, converted.