Soft Landing
Loro Piana’s The Gift of Kings is made for modern fashion royalty, says Kissa Castañeda
Do you know where your clothes come from? It may sound like a strange question but these days, it is not enough to know how things are made but also where they originate from. From food to fashion, consumers are placing more emphasis on traceability—where raw materials are from and how they are procured. Few companies can openly talk about the starting point of their products but the opposite is true for Loro Piana. The Italian luxury textile brand, which crafts elegant garments and accessories from the most exquisite materials, is proud to share the entire journey of how a piece begins its life before it makes the journey to its boutiques. Case in point: The Gift of Kings, a superfine and ultra-soft merino wool that has a colourful history. Once upon a time, Spanish sovereigns gifted a pair of these sheep to create alliances with other royalties, hence its dignified name. Being the oldest natural fibre known to man, wool already holds a special place in our wardrobe. The Gift of Kings is an extraordinary variant—it is finer than cashmere, lighter than vicuna, and comes in extremely limited supply. Working closely with farms in Australia and New Zealand, Loro Piana has been working on The Gift of Kings for over three decades. With ample investment of time, money and passion, the farms are able to deliver the continuous supply needed to create timeless closet staples. From the shearing of the sheep to the merchandising in the boutique, Loro Piana ensures every step honours this rare material. With all the love given to The Gift of Kings, can you imagine just how pleasurable it is to wrap yourself in its soft, warm embrace?