A look at Sulwhasoo’s powerful anti-ageing ally, the red pine
Nicolette Wong takes a look at Sulwhasoo’s powerful anti-ageing ally, the red pine tree
When it comes to harnessing the power of Asian botanicals, there are few that can match up to South Korean beauty stalwart Sulwhasoo. The brand is famous for being the first to harness the power of ginseng, a traditional Asian herb thought to be a panacea for all kinds of health ailments. As famous as it is, however, there might be a second Asian botanical whose skin-healing properties rival that of ginseng—the red pine. The red pine has long been treasured in Korean traditional culture, and after years of research, Sulwhasoo discovered that extracts from the tree contain a powerful age-defying ingredient that the brand has named the De-ageing Active (DAA). DAA helps to address skin ageing woes such as fine lines, dullness and loss of firmness. But because it is present in such minute quantities in red pine, Sulwhasoo’s lab puts the extracts through an 11-step refining process to enrich the DAA to 33 times its efficacy. This anti-ageing elixir is then bottled into Sulwhasoo’s premium Timetreasure skincare line, which comprises seven different products to address any age-related concern. The star product of the line is the Timetreasure Renovating Eye Serum, which helps to brighten and firm the skin around the eyes. It comes with a 24K gold-plated eye massager that helps to promote circulation and reduce expression lines with consistent use. The anti-ageing prowess of the red pine is so strong that Sulwhasoo has also extended its use to its make-up products. The brand’s Perfecting Cushion Intense foundation contains the precious DAA that will help to firm the skin with each application. On top of that, the formula also contains the added benefits of plum blossom extracts, whose antioxidant properties help to prevent later signs of ageing. As the cushion’s skincare properties nourish the complexion, the radiance pearl powder complex in the formula imparts an immediate healthy and translucent glow, so you always look youthful and radiant—just like Song Hye Kyo, the famous South Korean actress who has just become the new face of Sulwhasoo.