Le Sérum is Dior Skincare’s latest jewel from its L’OR de Vie line
Le Sérum is the latest jewel from Dior Skincare’s top-of-the-line L’OR de Vie range
The Château d’yquem, which sits on a strip of fertile land in the Bordeaux region of France, is no ordinary vineyard. Here, verdant vines are painstakingly cared for through techniques passed down from one generation to the next, then meticulously harvested to concoct limited quantities of fine wine that connoisseurs the world over have likened to liquid gold.
But exquisite wine isn’t the only thing that Château d’yquem produces. L’OR de Vie, Dior’s premium line of skincare products with powerful rejuvenating qualities, has its roots in the vineyard, too.
It was a beauty revolution three decades in the making. Intrigued by the properties of sap that courses through 100-plus hectares of precious vines, the team from Dior Science, the brand’s research institute, spent years studying its potential and hit the jackpot when it finally discovered the liquid’s restorative abilities. And so L’OR de Vie was born.
Translated to mean “the gold of life”, L’OR de Vie is the embodiment of harmony between nature and man. Like the realm of haute couture, where the skills of Dior’s many petites mains are taken to new heights, the luxurious skincare range also reflects the house’s spirit for pushing the boundaries of beauty science. To back its philosophy of constant innovation, Dior Skincare has just released an update of its L’OR de Vie Le Sérum—now a valuable potion that contains 100 per cent Yquem extract.
Dior’s latest fruit of labour boasts skin strengthening abilities derived from a precise formulation of vine sap and botrytis cinerea. A type of mould usually found on grapes, the latter is the key to Le Sérum’s magic. Its growth on grapes is a carefully choreographed dance between science and the elements. It gives rise to a crucial phenomenon that experts have called a “noble rot”, a pivotal step that increases the sugar concentration levels in the fruit, thereby resulting in a harvest that is full of flavour and primed for winemaking. More importantly, botrytis cinerea surrounds the seed in a layer laden with glucose polymers known for their antioxidant and healing qualities.
It is in this protective shield that Le Sérum finds its raison d’etre. To distil the goodness of the botrytis cinerea into a bottle, Dior Science has engineered a cutting-edge bio-fermentation procedure that transforms all the benefits into a velvety elixir that glides over the skin for easy absorption.
One drop of Le Sérum is all it takes to kick-start the skin’s regeneration process. Firstly, the botrytis cinerea extract forms an invisible barrier over the skin, protecting it from external irritants such as dirt and pollutants that adversely affect skin’s health. The formula then penetrates deep into the skin’s layers, enhances its reparative functions and restores its luminosity. It doesn’t take long for you to reap the rewards of Le Sérum—subtle improvements to the skin can be observed in one week.
After a month of use, the skin looks tighter, fine lines are filled and the face recovers its youthful vibrance. Like how you would with a glass of Château d’yquem, let us toast to that.