GRAND TOUR

A company synonymous with extravagance takes the brandimmersion tour to the next level.

These days, engaging customers takes a lot more than top-of-the-line products made by master craftspeople – some luxury brands go to the extent of flying their VIP shoppers to see said artisans in action. While these are typically short trips involving a single destination, Baccarat now takes the brand-immersion experience up several notches.

Known for its swanky chandeliers and sculptural crystalware, the French company has applied its flair for the dramatic to its recently launched Heritage Experience. Flying guests by private jet to destinations across three continents, the elaborate 12-day trip lets participants experience the Baccarat brand in cities that have been significant in its 252-year history. Among other things, guests will get to stay at the first-ever Baccarat Hotel in New York; visit Istanbul’s Beylerbeyi Palace, as well as the brand’s historical factory in Lorraine, France; and view Asia’s largest collection of Baccarat chandeliers at its maison in Seoul. Priced at US$300,000 (S$409,000), the tour offers a wealth of experiences that will – rather cleverly – make even greater fans of Baccarat buffs.