Panthere Power
With two new brand ambassadors, Cartier shows off the versatile, genderless appeal of its iconic Panthere jewellery range.
What do one of the most famous K-pop stars in the world and an “It” British thespian have in common? As it turns out, it is more than just their individual talent and magnetic personas.
In a showcase of the versatility of its iconic Panthere collection, Cartier has recently appointed Kim Taehyung aka V of BTS, as well as The Crown actress Vanessa Kirby as brand ambassadors. In representing this timeless jewellery collection, the dynamic duo not only embody the spirit of power, freedom, and elegance that has defined the Panthere since its inception but also showcase the gender-inclusive appeal of this beloved Cartier motif.
The Panthere has been a creative signature for Cartier since the powerful feline’s distinctive fur markings were used on a watch in 1914. Three years later, this symbol transitioned from abstraction to figurative representation when the panther was depicted on a case gifted by Louis Cartier to Jeanne Toussaint, his inimitable muse, who went on to become Cartier’s director of fine jewellery.
Toussaint soon made the Panthere her personal signature, reflecting her eccentricity and unwavering determination. By 1948, she had begun to create threedimensional Panthere jewellery, marking its emergence as an emblem of Cartier's expertise and innovative design. Since then, the Panthere has become synonymous with Cartier's legacy, with new designs constantly added to the collection.
Today, with V and Vanessa Kirby as brand ambassadors, the Panthere collection is poised to take centre stage once again. As a soloist and a member of BTS, V has captured the hearts of millions with his unique voice, mesmerising choreography and distinctive fashion sense. Plus, there is no denying that piercing gaze and creative spirit that evoke the Panthere’s essence.
“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him,” says Arnaud Carrez, senior vice president and chief marketing officer of Cartier.
Then there is the talented Vanessa Kirby, an accomplished actress and philanthropist who embodies the power, ferocity, and femininity that the Panthere symbolises. In her campaign for Panthere de Cartier, Kirby's unique character shines through in a short film directed by Nathalie Canguilhem. In the film, Kirby lets go of her inhibitions and transforms into her panther alter ego, a reflection of her dynamic, multifaceted personality.
Through this bold step of appointing a male and female brand ambassador for the Panthere range, Cartier reinforces its ability to remain au courant while asserting how luxury and style are available to all genders and generations alike. After all, it is this celebration of individuality, strength and beauty that epitomises the universal appeal of the Panthere.