Un­ex­pected re­turn on in­vest­ment

The Porsche Ma­can is prov­ing to be such a suc­cess in the UK that own­ers are sell­ing at a profit

Business Day - Motor News - - PRE-OWNED NEWS - MO­TOR NEWS RE­PORTER

DE­MAND for one sports car is so high that deal­ers have been barred from of­fer­ing cus­tomers a hefty in­stant profit to sell it back to them in the UK. The re­mark­able pop­u­lar­ity of the de­pre­ci­a­tion-de­fy­ing Porsche Ma­can emerged dur­ing re­search by UK car in­for­ma­tion and run­ning cost ex­perts CAP Au­to­mo­tive.

It means mo­torists who have run a Porsche Ma­can for sev­eral months are look­ing at po­ten­tial prof­its run­ning into thou­sands of pounds, if they choose to sell, ef­fec­tively turn­ing mo­tor­ing costs into a sig­nif­i­cant in­vest­ment re­turn.

CAP car pric­ing ex­pert Tim Bearder was told by one dealer that the only thing stop­ping them im­me­di­ately of­fer­ing to buy Ma­cans back from cus­tomers on the same day they were sold was that Porsche for­bids such a move.

“There have al­ways been a few cars that fetch more than their orig­i­nal cost new, when de­mand se­ri­ously out­strips sup­ply,” said Bearder. “But we’re usu­ally talk­ing about sit­u­a­tions where some­one is lucky enough to be able to af­ford to spend a high amount on a rar­ity, clas­sic or su­per­car.

“But the Ma­can costs much less new than any car that would nor­mally guar­an­tee you no de­pre­ci­a­tion or even a re­turn on your in­vest­ment. I have spo­ken to deal­ers who would be pre­pared to sell a Ma­can and in­stantly of­fer the cus­tomer sev­eral thou­sand pounds more to buy it back, were it not for the fact that Porsche for­bids such a prac­tice,” said Bearder.

“De­mand for the Ma­can be­gan well be­fore its launch in 2014 and the wait­ing list reached al­most two years in some cases. Typ­i­cally, deal­ers will quote you around 14 months to guar­an­tee you a car.

“Our re­search in­di­cates that ev­ery used Ma­can cur­rently ad­ver­tised in the re­tail mar­ket is priced above the orig­i­nal man­u­fac­turer’s cost new, even when you take all the ad­di­tional fit­ted op­tions into ac­count,” he said.

“Per­haps the big­gest win­ners in all of this are those spe­cial­ist dealer own­ers who were able to get their hands on the first mod­els early on. They have had the plea­sure of driv­ing a su­perb car for sev­eral months and still stand to make a good profit over the list price.”

Bearder said that the only thing that will change this sit­u­a­tion is if Porsche de­cides to in­crease the num­ber of Ma­cans they pro­duce, so that sup­ply matches de­mand.

“Whether they will or not re­mains to be seen. But the value of the Ma­can’s rep­u­ta­tion as a car that pays you to drive it is prob­a­bly worth more in the long term to Porsche than the ad­di­tional rev­enue they would gener-ate by sell­ing more of the cars.”

Own­ers of the Porsche Ma­can are ac­tu­ally re­turn­ing a profit on their car when sell­ing used in the UK.

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