Col­lab­o­rat­ing in In­dian, African mar­kets


Business Day - Motor News - - MOTOR NEWS - Mo­tor News Reporter

Toy­ota and Suzuki are dis­cussing new joint projects in tech­no­log­i­cal devel­op­ment, ve­hi­cle pro­duc­tion and mar­ket devel­op­ment, the two mo­tor ve­hi­cle man­u­fac­tur­ers say.

Af­ter hav­ing con­cluded a mem­o­ran­dum of un­der­stand­ing in Fe­bru­ary 2017, they say they have been pur­su­ing con­crete forms of co-op­er­a­tion and have an­nounced the mu­tual sup­ply of ve­hi­cles for the In­dian mar­ket and other joint ef­forts.

They have also been broad­en­ing the scope of their part­ner­ship con­sid­er­a­tions to in­clude joint ef­forts re­lated to pro­duc­tion and mar­ket devel­op­ment. Among the ar­eas of dis­cus­sion be­tween the two are plans for Toy­ota and Denso to pro­vide Suzuki with tech­no­log­i­cal sup­port for a new com­pact, ul­tra­high-ef­fi­ciency pow­er­train to be de­vel­oped by Suzuki.

Plans are also un­der way to col­lab­o­rate on new mod­els for the African and In­dian mar­kets. The mod­els will be de­vel­oped by Suzuki and dis­trib­uted through the Toy­ota and Suzuki sales net­works.

“Break­ing from a fu­ture that ad­heres to con­ven­tion, Toy­ota has cho­sen a fu­ture in which the path is cre­ated by one’s own hands,” says Akio Toy­oda, pres­i­dent of Toy­ota.

“For this, the spirit of ‘let’s do it’ is nec­es­sary. Through our busi­ness part­ner­ship with Suzuki, I’d like to learn more about this spirit,” Toy­oda says.

Says Suzuki chair­man Osamu Suzuki: “At the time we an­nounced the part­ner­ship, I said that un­der the lead­er­ship of pres­i­dent Akio Toy­oda, Toy­ota was en­thu­si­as­tic through­out our dis­cus­sions re­gard­ing part­ner­ship sought by Suzuki, which was con­cerned about the devel­op­ment of ad­vanced tech­nolo­gies. I want to ex­press my heart­felt ap­pre­ci­a­tion.”

It is clear from the on­go­ing dis­cus­sions and col­lab­o­ra­tion plans that both com­pa­nies have the in­ten­tion to grow their mar­ket share in In­dia and Africa through closer ties when it comes to devel­op­ment and lo­gis­tics. It is not new of course — Dai­hatsu and Toy­ota jointly de­vel­oped ve­hi­cles such as the Sirion/Yaris and in the US the Mazda2 is also mar­keted as the Toy­ota Yaris sedan.

What ve­hi­cles and tech­nol­ogy might emerge from the on­go­ing col­lab­o­ra­tion re­mains to be seen but both com­pa­nies ur­gently need to ad­just to chang­ing mar­ket de­mands while also pro­vid­ing trans­porta­tion so­lu­tions for those in emerg­ing mar­kets.


Akio Toy­oda, pres­i­dent of Toy­ota. /

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