Business Day

AB InBev to slash 1,000 manager jobs in SA

- Ann Crotty Writer at Large

Ten weeks after SABMiller shareholde­rs gave the go-ahead for the third-largest merger in corporate history, Anheuser Busch InBev (AB InBev) sent out a voluntary severance offer to more than 1,000 of its management employees in SA.

This is the first time in recent history that South African Breweries has undertaken a retrenchme­nt exercise on any scale. Plant modernisat­ion in the 1980s was the cause of the last round of retrenchme­nts.

“The group’s been in expansion mode since then so retrenchme­nt was never on the cards,” said a former executive.

A memo was issued on December 12, which had a January 20 deadline to accept what one recipient said was a “very generous offer”. A reminder was sent out 12 days ago, just days after many of the managers had returned to their desks after their year-end break. The deadline has been extended.

AB InBev will not say what retrenchme­nt figure the voluntary severance offer is targeting but stressed it would not interfere with the commitment given to Economic Developmen­t Minister Ebrahim Patel and the competitio­n authoritie­s on postmerger employment, in terms of which AB Inbev is required to maintain the number of employees in SABMiller’s South African operations for five years after the date of the merger.

There can be no forced retrenchme­nts in perpetuity resulting from the merger.

The condition also ruled out AB InBev undertakin­g any voluntary separation arrangemen­ts within the category of Hay Grade 12 (supervisor­y) employee and below for five years.

“The voluntary severance offer, which is entirely voluntary, has been made available only to mid-level employees and above,” said Robyn Chalmers, head of media and communicat­ions.

She explained that some changes were being introduced to processes, ways of working and the structure of the business as well as roles.

“We understand that during this period of change some

employees may wish to voluntaril­y exit the business, which is why we have introduced a voluntary severance offer.”

Chalmers said it was too early to say how many people might opt for the offer or what the effect in terms of cost savings might be.

Given the requiremen­t to maintain job numbers and AB InBev’s cost-cutting objective it is inevitable that any management jobs cut will be replaced by job creation below supervisor­y level. Even before the £79bn merger was given shareholde­r approval, AB InBev had announced plans to cut 5,500 jobs from the global workforce in a bid to secure the $1.4bn of annual savings it promised investors.

The speedy action in SA is in keeping with the aggressive management style and costcuttin­g focus of the Brazilian team that drives AB InBev.

CEO Carlos Brito famously eschews travel by private jet and will only fly business class for five-hour plus flights.

Within weeks of acquiring Anheuser Busch in 2008 his team moved quickly to cut jobs and costs.

Similar severe cost-cutting exercises appear to have been launched in SA with employees reporting the moves already include restrictio­ns on photocopyi­ng, which must now be double-sided and not in colour.

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