Google fights off Siri and Alexa with Android launch of digital helper
Five months after introducing its digital assistant, Google is sharing the feature with Android partners, hoping the service can boost its odds to win customers from Apple’s iPhone.
Alphabet’s Google is making its intelligent assistant — a service that answers queries, plays music and completes tasks — available for smartphones using the two newest versions of its Android software.
It is showcasing the service with a closer partnership with LG Electronics, announced on Sunday at the Mobile World Congress in Barcelona, where LG and a slew of hardware manufacturers aim to make a splash ahead of iPhone’s 10th anniversary later this year.
Until now, Google’s Pixel smartphone, introduced in October, has been the only handset with the company’s automated assistant.
Gummi Hafsteinsson, the product lead for the assistant, said exclusivity was required to refine the system, a key priority at the company.
“It was a new product and we wanted to make sure we took the baby steps required,” he said. Investment bank Evercore ISI estimates that Google shipped 552,000 Pixel phones in the fourth quarter last year in addition to 500,000 Google Home speakers, another device that already runs the assistant service, making the accessibility to Google Assistant slim compared with competitors such as Apple’s Siri and Amazon’s Alexa.
By adding the assistant to Android devices, which researcher IDC estimates make up 85% of all global smartphones, Google is moving closer to its goal of expanding the use of the feature. The virtual assistant will reach about one-third of Android phones including the new devices rolled out on Sunday by LG and others that use Google’s latest software, according to the company.
VOICE COMMAND
Android phones that run Google’s Play Store services will now have access to the assistant, which can be summoned through a voice command (“OK, Google”) or the phone’s home screen. But Google is working more intimately with LG.
On Sunday in Barcelona, LG unveiled its latest phone, the G6, with the Google Assistant. It has super-slim bezels on either side of the 5.7-inch display, putting a larger screen than that of the iPhone 7 Plus into a smaller package. The phone has a duallens camera system and a highresolution screen packed into a thin metal body. Those features put it on par with the latest pricier smartphones — a competitive field that includes rising Chinese players, such as Huawei and now Google.
LG worked closely with the Pixel maker to ensure the South Korean company’s own services, such as its calendar and alarm clock apps, work easily with Google’s assistant.
Some of its Android peers, such as Samsung, are building their own voice-assistant services. Huawei is reportedly doing the same.
“We still keep a very close relationship between LG and Google, even though Google is building their own phone,” said Ian Hwang, who is a product manager at LG.
LG had 3.7% of the global smartphone market as of the end of the 2016 third quarter, according to data compiled by Bloomberg.