Business Day

BAT may close shop over ban

- Thembisile Dzonzi and Loni Prinsloo Johannesbu­rg

BAT says it may close SA’s only cigarette plant if plans to ban branded tobacco packaging are implemente­d. BAT operates a factory in Heidelberg.

British American Tobacco (BAT) says it may close SA’s only cigarette plant if plans to ban branded tobacco packaging are implemente­d.

BAT operates its eighthlarg­est factory in the world at Heidelberg, south of Johannesbu­rg. The proposed new rules would threaten the financial viability of the operation, Joe Heshu, BAT’s head of external affairs in Southern Africa, said on Monday.

Plain packaging threatened the closure of the factory and “poses a threat to the viability of the legal tobacco industry in SA”, Heshu said. The move would make it harder to distinguis­h the cigarettes from black-market cigarettes and “the illegal market will benefit from having a cheaper product”, he said.

SA is cracking down on industries and products viewed as harmful to consumers, including through a planned tax on sugar-sweetened beverages, which Finance Minister Pravin Gordhan said in February would be implemente­d later in 2017.

SA had drafted a bill mandating plain cigarette packaging, which was expected to be made available for public comment soon, Elize Joubert, CEO of the Cancer Associatio­n of SA, said on Friday.

“You don’t want to build jobs based on people who are sick,” said Joe Maila, a spokesman for the Department of Health. He declined to provide a time frame for the new rules.

Plain packaging of tobacco products, which has been championed globally by the World Health Organisati­on, requires standardis­ed designs on cigarette packs.

BAT had cut 750 jobs in SA in two years as it grappled with an increase in illegal cigarettes, it said. The Heidelberg plant employs 1,100 people.

According to the Tobacco Institute of Southern Africa, the supply, distributi­on and sale of smuggled or counterfei­t tobacco products have cost the government more than R21bn since 2010 in lost tax revenue.

THE MOVE WOULD MAKE IT HARDER TO DISTINGUIS­H THE CIGARETTES FROM BLACK-MARKET CIGARETTES

 ?? Graphic: DOROTHY KGOSI Source: IRESS ??
Graphic: DOROTHY KGOSI Source: IRESS

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