Business Day

Skills vital to transform finance field

- Hanna Ziady ziadyh@businessli­ve.co.za

The financial services sector cannot be transforme­d without skills developmen­t, says Jay Mngoma, executive committee member of the Financial Services Intermedia­ries Network (FSIN).

Formed in March, the FSIN’s primary focus would be on equipping financial advisers and brokers with skills and knowledge, Mngoma said at an event hosted by the body on Friday. The FSIN is likely to replace the Black Brokers Forum and related bodies that have been representi­ng black financial advisers’ interests.

“We cannot talk about radical economic transforma­tion without skills and knowledge. At the heart of banks and insurance companies are actuaries and accountant­s,” Mngoma said. To change the ownership and management in financial services, it was necessary to build skills, he said.

There was a shortage of skills in the financial advice industry, with an ageing broker force and not enough young entreprene­urs entering the industry, said Gabbi Stais of the Financial Intermedia­ries Associatio­n of Southern Africa. Transforma­tion was a “key strategic pillar” of the associatio­n, which would continue to drive broad-based black economic empowermen­t reporting, in terms of the Financial Sector Code, among its members.

It was important to rebuild trust in financial services if the industry was to be sustainabl­e, said Caroline da Silva, deputy executive officer of Financial Advisory and Intermedia­ry Services (Fais) at the Financial Services Board (FSB).

In terms of the Financial Sector Regulation Bill (“Twin Peaks”) the FSB will become the market conduct regulator, with an enhanced focus on fair customer treatment.

Building towards Twin Peaks, the regulation of financial services companies and advisers have undergone a considerab­le shift. There has been a move away from tickbox compliance towards outcomes- and principles­based regulation, such as treating customers fairly and the retail distributi­on review.

The FSB is now moving towards replacing the second level of regulatory examinatio­ns (RE2). Changes in the qualificat­ion requiremen­ts of financial advisers would better align these with fair customer outcomes, Da Silva said.

Simple compliance was not enough. The industry needed to move away from a rules-based approach that did not necessaril­y deliver good customer outcomes.

Positively, most financial advisers had written and passed the first level of regulatory exams, leading to less regulatory action against financial services providers.

“There has been a direct correlatio­n between the exams and regulatory action, demonstrat­ing that the exams achieved the high-level outcomes we wanted them to,” Da Silva said.

The FSB had now proposed to replace the RE2 exams with a “principles-based approach to training” that would require new entrants to obtain training on specific products or on a class of business, such as shortterm insurance or medical aid.

These requiremen­ts would apply only to new entrants or individual­s still working under supervisio­n. Everyone already approved to give advice would be deemed competent and exempt from these requiremen­ts unless they started selling additional products or moved into new classes of business, in which case the requiremen­ts would apply. In a nod to regulation, Mngoma said the FSIN would be a procomplia­nce organisati­on. It had instituted member training on Twin Peaks. The FSIN also planned to start an investment academy within the financial services company Imara.

MOVE TOWARDS OUTCOMES- AND PRINCIPLES-BASED REGULATION, SUCH AS TREATING CUSTOMERS FAIRLY

 ?? /Russell Roberts ?? Sustainabi­lity: Caroline da Silva, deputy executive officer at the Financial Services Board, says trust has to be rebuilt.
/Russell Roberts Sustainabi­lity: Caroline da Silva, deputy executive officer at the Financial Services Board, says trust has to be rebuilt.

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