Business Day

Hours are short, money flows — surely my fantasy coffee business needs a shot of reality?

- Jonathan Margolis

In 1969, my father sold a fashion business and bought a sandwich bar. In London, they were the high-margin, low work fad of the day and it did okay. He cleared between £30 and £40 in gross profit a day — about £450 to £600 today — and was home by 3pm.

I saw the stress rush out of him like air from a balloon from his first day in the shop. So, I always have a catering idea in developmen­t for when Financial Times readers go off me.

I have considered a bagel bar — “Tower of Bagel” — and a tea shop — “The Cake District”.

My latest escape plan is an independen­t coffee shop, but idyllic as they seem, they are tricky to get right. They fail if they are badly located. My dad’s second — in Shoreditch, 40 years before Shoreditch “happened” — was a disaster.

And opposite my office in west London is a heroically unsuccessf­ul café. In coffee, tiny things, such as failing to decorate coffees with “latte art”, put people off.

Yet still the idea nags away. Recently, I sat for two hours in a coffee shop, one of two new independen­ts on the same parade. I counted 90 customers, and a further 70 buying a cup to go. Coffee sells at 90% profit, according to my research.

Talking to people in the business last week, I discovered something of interest to the average barrister dreaming of a simpler life as a barista.

Opening a coffee shop in the UK is expensive — and if the location turns out to be a dud, you are stuck with it. But there is a cheaper option. A coffee van, which typically costs £20,000, can make a living. A few coffee vans make a business. And, if the location is wrong, you can move.

Tom Allen is a 34-year-old former profession­al rugby player and captain of Henley Hawks. Armed only with local fame and an unfinished engineerin­g degree, he is now big in coffee vans.

He started with a £15,000 family loan. Four years on, Allen says he is turning over £800,000 a year at 70% gross profit. The £15,000 bought a second-hand van. He learnt to make coffee by watching videos on YouTube.

His Flying Bean Café now has 23 employees, five vans and two station kiosks and has branched out into office catering. He still has time to collect his son from the nursery.

“A bunch of us from school have dinner each year,” Allen told me. “Most are in the City. When I bought a coffee van, they looked at me a bit pityingly. Now they want to see the figures and are rather thoughtful.”

We were talking on the station platform at Beaconsfie­ld, about 37km outside London, where we saw from an app on his iPhone that his nearby kiosk had taken £711.82 by 11am on a quiet August Tuesday. The vans had hit £1,037.59 in total.

“It’s taught me that a small business can be a pretty big business,” he said.

“You can choose your own level of complicati­on. One van can work. But I’ve got the taste and appetite to expand.”

Lou Scott, a 47-year-old former radio presenter, has a more cautionary coffee tale. She got into the game running a café in New Zealand. When she came home to the UK in 2011, she started buying vans and trailers. She now has three mobile units, two in-house office stores and seven employees.

Her Scotties Coffee turns over £380,000 annually, but she is not maximising profits.

“I pay well, we work five days, finish early — and because I am devoted to coffee, I travel the world sourcing coffee from six weeks to three months a year,” she told me.

Such trips and a relaxed regime keep net profits low. Takings have fallen £2,500 a week in 2017, which she puts down partly to increased competitio­n. “Everyone wants to do coffee now,” she said. “But I’d rather take a hit personally than cut staff or start making horrible coffee. I’ll change things a bit and we’ll be fine.”

She is stressed out by the Brexit vote. “Mainland Europeans worry they’re going to be thrown out of the UK,” she says. Job applicants from the EU have fallen from 120 per job to fewer than 10.

As for my ace in the hole, I have seen too many friends break their hearts and budgets on doomed start-ups. So, based on what I learnt last week, coffee will remain my plan B. What do we think of “Mr Bean” as a name? /©

OPENING A COFFEE SHOP IN THE UK IS EXPENSIVE — AND IF THE LOCATION IS A DUD, YOU ARE STUCK WITH IT

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