Business Day

Why human advisers still trump machines in investment world

Computers may crunch the numbers, but it is flesh and blood that interpret the figures

- Mark Appleton Appleton is SA head of multiasset and strategy at Ashburton Investment­s.

Modern investing merges human insight with robotic efficiency, prompting some to argue that the influence of the human adviser is dwindling. But human judgment still has a vital role to play in investment strategies.

There are myriad different approaches to investing in various asset classes, be it locally or offshore. Potential investors can choose offerings with passive asset allocation techniques or active asset management styles, or even a combinatio­n of both.

On the one end of the scale lies fundamenta­l active management. Here human judgment plays a large role in interpreti­ng all publicly available informatio­n about an investment.

It could be qualitativ­e (such as trustworth­iness and competence of company management) or quantitati­ve (for instance, looking at the financial results of a company).

Either way, the focus is on determinin­g the relative investment merits of the potential investment in question. Risk and cross-correlatio­ns also come into the equation when constructi­ng an efficient actively managed portfolio.

Active asset management seeks to take advantage of the changing investment merits of asset classes themselves against a backdrop of a constantly evolving macro environmen­t and any mispricing of instrument­s within these classes.

It often also incorporat­es risk assessment — ensuring that undue risk is not taken in chasing returns. Within this framework, active managers aim to deliver alpha (above-market returns) to investors.

On the other end are passive investment vehicles that mimic various market indices. There are also quantitati­vely determined passive investment­s such as smart beta, which uses alternativ­e index constructi­on rules taking into account factors such as size, value and volatility.

Using a passive investment vehicle has two advantages. First, they tend to be relatively low cost and eliminate the possibilit­y of underperfo­rming benchmarks, since they track those benchmarks, effectivel­y removing alpha and beta from the equation.

Although they may seem like different worlds, active and passive investment vehicles are fundamenta­lly linked. In fact, passive investment vehicles cannot exist without active managers making marketmovi­ng calls on what and when to buy or sell. Passive investment­s, in turn, can also be actively asset-managed or incorporat­ed as part of an active portfolio management strategy.

HUMAN MANAGERS

Active-passive strategies may include using specific asset class trackers as building blocks in an asset allocation strategy, or incorporat­ing specific passive instrument­s — such as an offshore exchange-traded fund — in a balanced actively managed portfolio with other instrument­s, such as stand-alone stocks.

Globally passive strategies have experience­d a pick-up in fund flows, especially in more efficient developed markets where alpha has become more difficult to come by.

This has deeper implicatio­ns for human active managers, who clearly still have a role to play in the modern world of investing, despite the fact that we are living in a time when robo-advisers and algorithms can make asset allocation and even instrument selection decisions for funds and portfolios.

In fact, one could argue that the human active manager still has the edge over the robots. These include:

Analysing human behaviour. As part of the active management process, analysts will have contact with the management teams of companies they are looking to invest in (or are invested in).

This can be one on one, in smaller groups, on conference calls, or in a larger audience at company results presentati­ons. Managers tend to talk a good talk and the ability to pick up on little cues — even something as silly as management “tone” — can be telling.

In a 2016 Harvard Kennedy School white paper (Reading Managerial Tone: How Analysts and the Market Respond to Conference Calls), Marina Druz, Alexander Wagner and Richard Zeckhauser assert that a negative tone on conference calls results in stock prices drifting downwards. It has also been proven that the market reacts to the use of negative words in earnings releases, according to a 2011 paper by Tim Loughran and Bill McDonald.

Moral and ethical considerat­ions. Since algorithms typically digest only numerical informatio­n, the trend towards responsibl­e investing cannot be effectivel­y grasped by a computer. While the hard numbers can certainly be analysed with more vigour, the machines fall short when it comes to the softer, nuanced issues.

Incorporat­ing environmen­tal, social and governance (ESG) considerat­ions in the investment process, identifyin­g “funny” accounting, and the assessment of management intent still require human interpreta­tion.

In recent years, investors have begun to demand a more ethical approach to investing. They are increasing­ly looking for certainty in management intent and an assurance that ESG factors are properly analysed and accounted for when making investment decisions.

Looking to the future. Algorithms typically use historic informatio­n to make an assessment of future returns, in this case the dependent variable. His is based on the levels or movements of one or more independen­t variables, for example, GDP growth, the exchange rate, or valuations. While the human active manager also tends to look at history very closely, making reasonable prediction­s about how the world may change over time can give him or her a competitiv­e edge.

Thematic investing is also a recent addition to the asset management space.

Megathemes such as globalisat­ion, a more connected society, the effect of resource scarcity or rising obesity can be assessed and considered when choosing stocks, instrument­s or markets that have exposure to such themes.

In the modern and evolving world of robotics it is important to note that investment is an art and a science. This remains the preserve of human advisers since it is in the “art” of investing that the robo-approach may well be found lacking.

MANAGERS TEND TO TALK A GOOD TALK AND THE ABILITY TO PICK UP ON LITTLE CUES CAN BE TELLING

 ?? /Reuters ?? Robo-future: Technology is increasing­ly being incorporat­ed into the investment world, but humans still have an edge due to their ability to recognise and interpret soft issues such as management tone.
/Reuters Robo-future: Technology is increasing­ly being incorporat­ed into the investment world, but humans still have an edge due to their ability to recognise and interpret soft issues such as management tone.

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