Business Day

STREET DOGS

- Michel Pireu (pireum@streetdogs.co.za)

Ben Carlson in his A Wealth of Common Sense says it’s important to understand the difference­s between investment management and financial advice. Here are a few:

Investment management is about asset allocation, expected returns, risk tolerance and time horizons. Financial advice is about the use of debt, saving plans, tax efficiency, estate planning and ensuring your insurance needs are taken care of. Investment management is about managing investment­s. Financial advice is about managing investors.

Investment management deals with financial capital. Financial advice deals with human capital.

Investment management is about portfolio constructi­on and risk management. Financial advice is about financial planning and emotional management.

Investment management is about measuring portfolio performanc­e by comparing results with predetermi­ned benchmarks. Financial advice is about measuring performanc­e against the only benchmark that really matters: your goals.

Investment management is about creating a process that guides your actions in various market environmen­ts. Financial advice is about implementi­ng a plan and making correction­s on the way as life and economic forces intervene. Investment management is about creating a portfolio that can survive severe market disruption­s. Financial advice is about creating a financial plan that can survive severe life disruption­s.

Investment management is about reducing the anxiety that comes from market volatility. Financial advice is about reducing the anxiety that comes from making important decisions with your money. Investment management involves growing your wealth so some day you can become wealthy. Financial advice involves figuring out what being wealthy means to you.

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