Business Day

Tough call to find best value in schools sector

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The share prices of private education groups Advtech and Curro were both under pressure on Tuesday.

It seems the release on Tuesday of underwhelm­ing profit growth numbers by Curro for the year to end-December has put a lid on euphoric sentiment for the private education sector.

All eyes will now be on the soon-to-be-released report card for Advtech, which reported some strain in its schools division at the interim period to end-June 2017.

While private schooling — especially offerings tailored for affordabil­ity — remains a lucrative niche, heady growth expectatio­ns are fast being tempered by tough economic conditions.

While Advtech and Curro have muscular balance sheets and (fairly) easy access to capital to roll out their respective expansion plans, it is worth noting that small private education player Pembury was scolded by the market. After listing at 100c about a year ago, Pembury (which has now diversifie­d into retirement homes) has seen its shares whacked down to 38c.

Of course, the big question for punters with a penchant for the private education sector is where to find the best value. Pembury is probably a waitand-see option.

So then do shares in Curro, at a trailing earnings multiple of 75 times, represent good long-term value in view of the company’s commitment to continue with aggressive expansion plans and sizeable acquisitio­ns?

Or does one back Advtech at a more modest earnings multiple of 23 times? There’s plenty of homework to do.

Operating something called Media Credit Co-Ordinators is really just asking for trouble in an environmen­t in which the competitio­n authoritie­s are constantly on the prowl. And that seems to have been what Tiso Blackstar, formerly Avusa, realised back in 2011 when it rushed to the Competitio­n Commission to apply for leniency.

The commission’s corporate leniency policy offers a cartel member the opportunit­y to disclose informatio­n on a cartel in exchange for immunity from prosecutio­n and fines.

Most of the other players in the industry hadn’t imagined they were involved in a cartel. Their contention that the system was based on “custom” and not agreement did little to comfort our authoritie­s, who no doubt reckoned a custom was something far more ingrained and therefore more worrying.

The media firms also felt they were safe as they weren’t fixing a price. The process was about setting the percentage discount to a negotiated price for advertisin­g. Anyway, six years later and things are a little clearer. But not entirely.

For instance what should we make of the fact that Caxton’s fine, based on 2016 advertisin­g revenue, is twice the size of Independen­t’s? Does this mean Caxton’s ad revenue is twice as large as the once mighty Independen­t group’s?

Also puzzling is that the consent agreement signed off by the tribunal last week included no reference to Media24 and Primedia. Are they still being processed or are they challengin­g the commission’s ruling? If they challenge and lose, they face a steeper fine in addition to incurring heftier legal fees during the challenge. But perhaps they feel that risk is preferable to admitting to contraveni­ng the law.

It will be fascinatin­g if Media24 does challenge the ruling, given Naspers stablemate MultiChoic­e has already signed off on its consent agreement.

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