Business Day

Steinhoff accounting boggles the mind

- Ann Crotty crottya@bdfm.co.za

Nothing in Steinhoff’s accounts was done with simplicity in mind. That is how one finance expert describes Steinhoff’s complicate­d accounting. In particular, the accounting that underpinne­d the restructur­ing of the group’s assets when Steinhoff became a Dutchregis­tered company and transferre­d its primary listing to Frankfurt at the end of 2015.

Transfers and redistribu­tion of assets, valued at billions of rand, between similar-named entities within the group appear to be at the core of the complexity, which is expected to take PwC millions of man hours to unravel.

A big part of this restructur­ing involved the distributi­on by Steinhoff Investment­s, a wholly owned subsidiary of Steinhoff Internatio­nal, of its shares in Steinhoff Finance Holdings to the Dutch-registered and German-listed holding firm, Steinhoff Internatio­nal.

Steinhoff told Business Day that Steinhoff Internatio­nal had two South African subsidiari­es: Steinhoff Internatio­nal Holdings (SA) and Steinhoff Investment Holdings (SA).

Steinhoff Investment­s is described by Steinhoff, as “an intermedia­te holding company with the same nature of business as its parent Steinhoff Internatio­nal Holdings (SIHL) until April 1 2016 and Steinhoff Internatio­nal Holdings (NV) after April 1 2016”.

Steinhoff Investment­s held the group’s African and European businesses.

Steinhoff said to simplify the structure it decided in 2016 to create separate “clusters” for its European and African businesses. As part of this, Steinhoff Investment distribute­d its shares in Steinhoff Finance Holdings, which contained the European businesses, to Steinhoff NV, its Dutchregis­tered holding company.

At the time, Steinhoff Investment­s was valued at €19.3bn in Steinhoff NV’s consolidat­ed accounts. But in Steinhoff Investment’s accounts the businesses were still valued at historical cost. In the case of Steinhoff Finance Holdings, this historical cost was just R19.9bn.

Steinhoff said last week that at the time of Steinhoff Investment’s distributi­on to Steinhoff Internatio­nal, it allocated the combined €19.3bn between the European and African businesses. “The proportion­ate value for Finco was €11.8bn [R198bn]. This meant the distributi­on created an operating profit of R178bn for Steinhoff Investment.”

All that Steinhoff said was that “an exercise was performed to split the SIHL cost” resulting in a proportion­ate value for Finco of €11.796bn and “a profit on disposal of the Finco shares for Invest company financial statements of R198bn-R20bn = R178bn”.

Chris Logan, CEO of Opportune Investment, is not satisfied with the explanatio­n. The fact that Finco is getting €11.796bn, or R198bn, of value in 2016 is particular­ly interestin­g, says Logan. “[The] value of Steinhoff’s assets outside of Finco, where far greater transparen­cy prevails in the form of Steinhoff’s stakes in Steinhoff Africa Retail [R47bn] and KAP [R6bn] less the relevant debt of R20bn is in the order of R33bn.

“So it looks fair to say with the market cap of the whole of Steinhoff at only R8bn, Finco now has an implied value of some negative R25bn, quite a swing from the R198bn of not so long ago. A negative value on Finco is feasible as the top company Steinhoff Internatio­nal has guaranteed most of the group debt,” says Logan.

Steinhoff said that all the reorganisa­tion of profit and losses are eliminated in consolidat­ion. It also said the Steinhoff Investment’s financials had been withdrawn in January 2018 when all of the group’s accounts were withdrawn. While on consolidat­ion the massive operating profit was of no consequenc­e, there is some concern about how the European assets accounted for so much (€11.8bn) of the total €19.3bn. In the wake of the December 2017 announceme­nt about accounting irregulari­ties, it has become evident that the single most valuable asset in the Steinhoff group is its 71% stake in Steinhoff Africa Retail (Star).

One analyst said Star is attractive because it is not caught up in a web of inexplicab­le transactio­ns. “Steinhoff is like a rabbit warren, just as you think you understand one deal you realise you need to understand the next one, and the next.”

There may be nothing sinister in this style of accounting, but it should set off some alarm bells. Perhaps the attraction of investing in a Dutch registered company that had its primary listing in Frankfurt dulled the sound of those alarm bells for investors in SA keen to externalis­e their wealth.

As a standalone transactio­n, the only investors harmed by Steinhoff Investment’s R178bn distributi­on were investors who held preference shares in Steinhoff Investment.

The distributi­on deprived them of security for the investment, making last week’s notice about the suspension of dividends inevitable.

Given the drop in the share price since the December announceme­nt, investors are now assuming there is something sinister about the mind-numbing complexity of Steinhoff’s accounting style.

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