Business Day

Gut feelings are as useful as ‘inner lawyer’ thoughts

- Valerie van Mulukom Van Mulukom is a research associate in Psychology at Coventry University. This article first appeared on www.theconvers­ation.com

Imagine the director of a big company announcing an important decision and justifying it with it being based on a gut feeling. This would be met with disbelief — surely important decisions have to be thought over carefully, deliberate­ly and rationally?

Indeed, relying on your intuition generally has a bad reputation, especially in the western part of the world where analytic thinking has been steadily promoted over the past decades.

Gradually, many have come to think that humans have progressed from relying on primitive, magical and religious thinking to analytic and scientific thinking. As a result, they view emotions and intuition as fallible, even whimsical, tools.

However, this attitude is based on a myth of cognitive progress. Emotions are actually not dumb responses that always need to be ignored or even corrected by rational faculties.

They are appraisals of what you have experience­d or thought of, and in this sense they are also a form of informatio­n processing.

Intuition, or gut feelings, are also the result of a lot of processing that happens in the brain. Research suggests that the brain is a predictive machine, constantly comparing incoming sensory informatio­n and current experience­s against stored knowledge and memories, and predicting what will come next.

This is what scientists call the “predictive processing framework”. This ensures that the brain is always as prepared to deal with the current situation as optimally as possible. When a mismatch occurs — something that wasn’t predicted — your brain updates its cognitive models.

This matching between prior models, based on past experience, and current experience happens automatica­lly and subconscio­usly. Intuitions occur when your brain has made a significan­t match or mismatch — between the cognitive model and current experience — but this has not yet reached your conscious awareness.

For example, you may be driving on a country road in the dark listening to music, when suddenly you have an intuition to drive more to one side of the lane. As you continue driving, you notice you have just missed a massive pothole that could have damaged your car. You are glad you relied on your gut feeling even if you don’t know where it came from.

In reality, the car far in front of you made a similar small swerve (since they are locals and know the road) and you picked up on this without consciousl­y registerin­g it.

When you have a lot of experience in a certain area, the brain has more informatio­n against to match the experience against. This makes your intuitions more reliable.

This means that, as with creativity, your intuition can improve with experience.

In psychologi­cal literature, intuition is often explained as one of two general modes of thinking, along with analytic reasoning. Intuitive thinking is described as automatic, fast and subconscio­us.

Analytic thinking, on the other hand, is slow, logical, conscious and deliberate.

Many take the division between analytic and intuitive thinking to mean the two types of processing, or “thinking styles” are opposites, working in a see-saw manner.

However, a recent metaanalys­is — an investigat­ion where the impact of a group of studies is measured — has shown that analytic and intuitive thinking are typically not correlated and could happen at the same time.

So while it is true that one style of thinking probably feels dominant over the other in any situation — in particular analytic thinking — the subconscio­us nature of intuitive thinking makes it hard to determine exactly when it occurs, since so much happens under the bonnet of our awareness.

Indeed, the two thinking styles are in fact complement­ary and can work in concert. We regularly employ them together. Even groundbrea­king scientific research may start with intuitive knowledge that enables scientists to formulate innovative ideas and hypotheses, which later can be validated through rigorous testing and analysis.

While intuition is seen as sloppy and inaccurate, analytic thinking can be detrimenta­l as well. Studies have shown that overthinki­ng can hinder our decision-making process.

In other cases, analytic thinking may simply consist of post-hoc justificat­ions or rationalis­ations of decisions based on intuitive thinking. This occurs, for example, when we have to explain our decisions in moral dilemmas.

This effect has allowed some people to refer to analytic thinking as the “press secretary” or “inner lawyer” of intuition. We often don’t know why we make decisions, but we still want to have reasons for our decisions.

So should we just rely on our intuition, given that it aids our decision-making?

It’s complicate­d. Because intuition relies on evolutiona­rily older, automatic and fast processing, it also falls prey to misguidanc­es, such as cognitive biases. These are systematic errors in thinking that can occur automatica­lly.

Despite this, familiaris­ing yourself with common cognitive biases can help you spot them in future: there are good tips about how to do that.

Similarly, since fast processing is ancient, it can sometimes be a little out of date. Consider, for example, a plate of doughnuts. While you may be attracted to eat them all, it is unlikely that you need this large an amount of sugars and fats. However, in the huntergath­erers’ time, stocking up on energy would have been a wise instinct.

Thus, for every situation that involves a decision based on your assessment, consider whether your intuition has correctly assessed the situation. Is it an evolutiona­ry old or new situation? Does it involve cognitive biases? Do you have experience or expertise in this type of situation?

If it is evolutiona­ry old, involves a cognitive bias, and you don’t have expertise in it, then rely on analytic thinking. If not, feel free to trust your intuitive thinking.

It is time to stop the witchhunt on intuition and see it for what it is: a fast, automatic, subconscio­us processing style that can provide us with very useful informatio­n that deliberate analysing can’t. We need to accept that intuitive and analytic thinking should occur together, and be weighed up against each other in difficult decision-making situations.

 ?? 123rf/ Dirk Ercken ?? Thought patterns: Trusting one’s instincts is frowned on in workplaces, as analytic thinking is considered to be best for solving problems. /
123rf/ Dirk Ercken Thought patterns: Trusting one’s instincts is frowned on in workplaces, as analytic thinking is considered to be best for solving problems. /

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