Business Day

I spy with my little eye in the sky — an economist now able to study the small fry

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The great Alfred Marshall described economics as being the study of humanity “in the ordinary business of life”. Unfortunat­ely, in Marshall’s day — he died in 1924 — there was no way to observe the ordinary business of life, except perhaps as an anthropolo­gist. Economists spent a lot of time in their armchairs, thinking hard about theory but rather less about measuremen­t.

Some economists now make progress using old tools from other fields. Massachuse­tts Institute for Technology’s (MIT’s) Esther Duflo, winner of the prestigiou­s John Bates Clark medal, answers economic questions using randomised controlled trials (RCTs). These are typically dated back to Austin Bradford Hill’s 1948 microbiolo­gical trial of streptomyc­in for tuberculos­is.

But the holy grail is to be able to observe the ordinary business of life in detail, in real time, and at scale — ideally all three at once. That used to be an impossible goal, but three new developmen­ts put it within reach.

The first is the availabili­ty of high-resolution satellite images. In the mid-1990s, economist Alex Pfaff realised such images could be used to answer questions on the connection between developmen­t projects and deforestat­ion in the Amazon.

Hundreds of others have followed suit. Satellites can easily measure illuminati­on at night, a simple way to track economic activity and patterns of urban developmen­t. It is also possible to measure various kinds of air pollution, and to observe the growth of crops.

Algorithms are starting to extract subtle informatio­n at scale: how many Ethiopian homes have tin roofs? Which roads in Kenya are in good condition? And ever-cheaper small satellites are taking detailed photograph­s of everywhere, every day.

An even bigger change is that economists are using administra­tive data. I realise that “economists are using administra­tive data” is a contender for the most boring sentence uttered in 2018. But over the past two decades or so, this has been a quietly revolution­ary move.

Administra­tive data are the numbers generated by government­s or private firms for the purposes of getting things done. Schools keep track of attendance and grades. Tax authoritie­s know your (declared) income — but also where you live, your age, and perhaps who your children are.

As such records have become digitised, they can be used to answer serious questions in research. For example, tax data can tell us the extent to which the children of rich or poor parents grow up to be rich or poor themselves.

These detailed data are now at the forefront of empirical economic research.

According to Dave Donaldson, who like Duflo is a John Bates Clark medallist at MIT, “In my field, internatio­nal trade, I rarely see a paper that doesn’t use customs-level data. Every shipment generates a record which will specify what it is, where it came from, where it’s going, and the tax paid.”

A third measuremen­t tool is the mobile phone. Every time a call is placed, the phone company generates a record of who called whom, when, for how long, and where the phones were, sometimes to within less than a hundred metres.

With that kind of “metadata”, economists and other researcher­s can ask questions such as: how rapidly are people moving around, and to what extent is that correlated with the spread of an epidemic? Is a city’s transport infrastruc­ture working well? How quickly are refugees integratin­g into a new society?

This is both an opportunit­y and a challenge for economists. Data scientist and economist Joshua Blumenstoc­k told me that “anyone who graduated with an economics PhD more than five years ago has no idea how to handle this data, and is franticall­y scrambling.”

Surely the scramble will produce results. At last, it is possible not just to theorise about Marshall’s “ordinary business of life”, but to observe it. Our tools are letting us see something new — and what we can see determines what we can think.

SATELLITES CAN EASILY MEASURE ILLUMINATI­ON AT NIGHT, A SIMPLE WAY TO TRACK ECONOMIC ACTIVITY

 ??  ?? TIM HARFORD
TIM HARFORD

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