Business Day

SABC keen to see CEO act as editor

- Bekezela Phakathi

The SABC appears determined to retain its controvers­ial policy of assigning the CEO the responsibi­lity of editor-in-chief, despite several objections. In the past the public broadcaste­r has been highly susceptibl­e to outside commercial and political pressure.

The SABC appears determined to retain its controvers­ial policy of assigning the CEO the responsibi­lity of editor-in-chief, despite several objections.

In the past the public broadcaste­r has been highly susceptibl­e to outside commercial and political pressure. The ability to influence the SABC’s coverage is particular­ly controvers­ial close to elections.

In terms of the state broadcaste­r’s draft editorial policy, the role of editor-in-chief is one of many responsibi­lities the CEO assumes on appointmen­t.

“It [upward referral] is an approach that is taken by the world’s premier public broadcaste­rs. It assumes that editorial staff is familiar with the functions, duties and values of the public broadcaste­r and are in the best position to make editorial decisions,” the draft reads.

The SABC embarked on a process to review its 2004 editorial policy in 2017 and has put together draft guidelines based on submission­s it has received received to date. The second round of public consultati­ons will start soon.

One of the contested issues is the involvemen­t of executives in editorial decisions. The public broadcaste­r’s editorial policies were sharply criticised in 2016 when it took the decision to stop broadcasti­ng footage of the destructio­n of public property during protests.

The Independen­t Communicat­ions Authority of SA (Icasa) stepped in and ordered the SABC to withdraw this decision, which it regarded as being in breach of the Broadcasti­ng Act and licensing conditions.

The DA has proposed stripping the CEO of editor-in-chief responsibi­lities, saying top management must not be involved in making editorial decisions.

In a recent submission to the SABC’s commission of inquiry into political and editorial interferen­ces at the broadcaste­r, DA MP and communicat­ions spokeswoma­n Phumzile Van Damme said while these upward referrals were mandatory, “it does set a dangerous precedent for top management to make news decisions”.

“The DA is of the view that the SABC’s head of news, a journalist, should be made editor-in-chief. It is not the … CEO’s role to make day-to-day programmin­g or newsroom decisions, as these decisions must at all times remain independen­t,” she said.

According to the draft policy, the CEO’s role is not to make day-to-day programmin­g or newsroom decisions.

However, the SABC board delegates responsibi­lity and holds the CEO accountabl­e for the performanc­e of all news and other programmes.

Media Monitoring Africa said it was not happy with some aspects of the draft but could not give details.

SABC spokesman Kaizer Kganyago said “the editorial policies play a pivotal role in providing the framework within which sound decisions regarding the SABC’s content offerings are made” to meet its mandate.

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