Business Day

ArcelorMit­tal efforts welcomed

- Siseko Njobeni Industrial Writer

Steelmaker Arcelor Mittal SA’s share price surged as much as 22% in early trade yesterday as investors appeared to be buying into the troubled company’s efforts to return to profitabil­ity.

Steelmaker ArcelorMit­tal SA’s (Amsa’s) share price surged by up to 22% in early trade on Tuesday as investors appeared to be buying into the company’s efforts to return to profitabil­ity.

Since the beginning of August the share price has gained more than 60%. The uptick in the share comes after the group last week reported its first interim profit in six years in the six months to June, largely due to strong global demand, higher internatio­nal steel prices, reduced costs and a weaker rand-dollar exchange rate during the latter part of the six months.

The company’s return to profitabil­ity and its improved outlook, despite dim prospects in the domestic market due to subdued economic growth, have caught the eye of investors who are banking on the compa- ny’s growth prospects, Stephen Meintjes, head of research at Momentum Securities, said.

“We are seeing early-bird investors who entertain hopes of a change in the company’s … prospects,” Meintjes said.

Amsa said last week it was taking steps to improve profitabil­ity and generate positive cash flows. These included costsaving interventi­ons, assessing the profitabil­ity of various product lines and considerin­g potential structural changes.

Cheslyn Francis, an analyst at Afrifocus Securities, said on Tuesday there was a major push within the company to improve its fortunes.

A combinatio­n of an improvemen­t in net debt relative to equity and buoyant internatio­nal markets in the second half of the current financial year would augur well for Amsa’s turnaround, Francis said.

“Amsa’s turnaround is coming along well and it is long overdue. Strong internatio­nal steel demand and higher internatio­nal prices are what will carry the company in the second half of the financial year.

“The local market is still subdued,” he said.

The group said last week it expected domestic steel demand and exports to remain stable in the second half of the financial year. The local steel sector has come under pressure from different fronts recently. These include weak local demand due to lack of infrastruc­ture investment, and rising, cheaper imports that hurt local producers. In the six months to end-June imports, however, fell 31% to 177,000 tons.

“There will not be a pick-up in infrastruc­ture investment in a low-growth environmen­t. Local and regional investment has not been forthcomin­g,” Francis said.

According to Stats SA, seasonally adjusted manufactur­ing production decreased 0.1% in the second quarter compared with the first quarter, with seven of the 10 manufactur­ing divisions reporting negative growth rates over this period.

Amsa shares closed 3.41% stronger at R5.15 a share.

The latest manufactur­ing data shows that production in seven out of 10 sectors declined in June, with weak local demand, cost pressures and slowing global orders weighing on activity.

Accounting for more than 10% of formal employment in the country, manufactur­ing remains an important sector, and various government initiative­s over the years have been designed to help stimulate production and job creation.

Yet despite the various efforts, manufactur­ing employment has been in decline over the past decade. In 2008, manufactur­ing accounted for more than 14% of formal sector jobs. Since then, nearly 300,000 jobs have been lost, with only 1.744-million people employed in the sector today.

While incentives and protection­ist measures have a role to play, this won’t address the fundamenta­l challenge facing local industry — a decline in global competitiv­eness.

A good example is the local steel industry, where SA’s share of global production has fallen from nearly 7% in 2007 to 3.7% in 2017. Local output has dropped by 31% over the same period, to 6.3-million tonnes in 2017, at a time when global production expanded 25%, according to data from Worldsteel.

ArcelorMit­tal SA (Amsa), the country’s largest steelmaker, last week reported its first interim profit in six years, mainly thanks to an improved global market and import tariffs leading to lower volumes of imported steel. The industry has also been named a so-called designated sector for government procuremen­t, meaning local steel producers must enjoy preference when any government entity issues a tender for its products.

For Amsa, the strong internatio­nal market and increased protection against imports have provided interim relief, but it will do little to ensure the sector’s longterm viability.

For any manufactur­er to survive, it needs to be globally competitiv­e. For Amsa, this means a reduction of $50 per tonne — or about 10% at current exchange rates — in its production costs.

The steelmaker starts on the back foot, with electricit­y, rail and port tariffs higher than those of its peers internatio­nally. These costs are largely out of its control, and it therefore needs to find other places to trim fat.

Its other major input costs are raw materials – iron ore, coking coal and scrap metal, and labour. To a large extent, prices for raw materials are linked to global prices, leaving little room to manoeuvre. Amsa does enjoy a preferenti­al supply agreement with Kumba Iron Ore, which gives it an advantage. But it also has limited scope around wages, as these are set on a sectoral basis through a bargaining council.

It is here where skills developmen­t and investment in technology separates the wheat from the chaff. Being able to do more with fewer inputs — being more productive — is part of what still makes Germany and South Korea steel-making powerhouse­s, despite higher labour costs and limited natural resources.

Imposing an import tariff to provide protection — or, as the DA is proposing in its latest measures to revive the manufactur­ing sector, allowing a price premium of up to 20% for locally manufactur­ed goods procured by government entities — may provide some short-term relief.

However, these measures ignore the knock-on effect of higher costs on other parts of the domestic economy. It also avoids dealing with the real issue, SA’s lack of competitiv­eness, as illustrate­d by the country’s ranking of 53rd out of 63 countries in the latest Institute of Management Developmen­t’s World Competitiv­eness Yearbook.

Business’s job is to ensure it invests in the people, skills, products and processes that can compete internatio­nally. The government’s focus should be on creating an economic environmen­t where all manufactur­ers can start on an equal footing with their internatio­nal counterpar­ts. That means improving the quality and cost of our infrastruc­ture, from power and ports to telecommun­ications and roads; improving the quality of our skills; and easing the regulatory burden on companies, and not spending time and money on incentives and protection measures that benefit only a chosen few.

SA’S SHARE OF GLOBAL STEEL PRODUCTION HAS DECLINED FROM NEARLY 7% IN 2007 TO 3.7% IN 2017

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