Business Day

Sea Harvest opts to diversify

• Limited opportunit­ies in the sector prompts fishing group to acquire Ladismith Cheese Company for R527m

- Marc Hasenfuss Editor at Large hasenfussm@fm.co.za

Fishing group Sea Harvest will dramatical­ly diversify its food brands basket after mooting a large investment in the local dairy sector. The group, which is controlled by empowermen­t entity Brimstone, said on Tuesday it would acquire Ladismith Cheese Company for R527m.

Fishing group Sea Harvest will dramatical­ly diversify its food brands basket after mooting a large investment in the local dairy sector.

The group, which is controlled by empowermen­t entity Brimstone, said on Tuesday it would acquire Ladismith Cheese Company for R527m.

Sea Harvest CEO Felix Ratheb said Ladismith Cheese would provide Sea Harvest with an ideal platform to build on in the dairy sector through the developmen­t and acquisitio­n of additional dairy and allied beverage products. “We are looking to build a bigger blackcontr­olled food company.”

The deal follows on the heels of Sea Harvest’s R885m acquisitio­n of the Viking fishing Group and 50% of Viking Aquacultur­e.

While the move into the dairy sector might surprise investors, Sea Harvest has long harboured ambitions to play in the broader food sector. Initial tilts at diversific­ation were made in the form of distributi­ng frozen vegetarian and vegan meals, while Australian seafood subsidiary Mareterram is also involved in food distributi­on outside of the fishing sector.

Market sources said Sea Harvest’s shift into new food lines was possibly prompted by a realisatio­n that there were limited opportunit­ies in the fast consolidat­ing local fishing sector.

Western Cape-based Ladismith Cheese produces and distribute­s cheese, butter and milk powders to the South African retail, wholesale and food service markets.

The company produced 9,000 tons of cheese and butter and 7,500 tons of dairy and nondairy powder to generate R681m in revenue and R58m in after tax profits for the financial year to January 2018.

Ratheb said the Ladismith Cheese acquisitio­n formed part of the fishing group’s strategy to grow organicall­y through additional volumes and margin enhancemen­t. He said Sea Harvest would pursue acquisitio­ns in complement­ary sectors of the South African food and agricultur­al industries, especially those segments exhibiting strong fundamenta­ls and growth that would allow the group to leverage its core competenci­es and strengths.

Sea Harvest is best known for its eponymous hake brand, which is a market leader in the local frozen fish category.

Ratheb said the Ladismith Cheese acquisitio­n offered Sea Harvest a profitable branded fast moving consumer goods manufactur­er of significan­t scale. “It’s not that different from fishing. Both companies are involved in processing, and we understand flow lines and yields. The customers are also similar,” he said.

Ratheb said that the dairy sector was expected to see growing demand for cheese and butter as consumer dietary habits changed towards natural fat products.

The proposed Ladismith deal will be settled in cash, but Sea Harvest intends undertakin­g a vendor placement of up to R300m worth of its shares with majority shareholde­r Brimstone to part fund the transactio­n.

Sea Harvest indicated that the new shares would be placed with Brimstone at about R14 per share.

IT’S NOT THAT DIFFERENT FROM FISHING. BOTH COMPANIES ARE INVOLVED IN PROCESSING

When a company like Cashbuild posts a 12% drop in operating profit, you know it’s tough out there. So it’s little surprise to see that Dawn, owner of branded goods such as Vaal sanitarywa­re and Cobra taps, appears to be in a last throw of the dice to survive SA’s economic downturn.

Dawn has been in turnaround mode for what feels like forever, and 2018 was earmarked by new management as the first of a three-year recovery plan. That was delayed when Dawn released results for the year ended March in July and it has now been forced to implement deep cuts to the business as conditions since its year-end have worsened.

Its new plan is, as might be expected, bad news for SA’s increasing­ly fragile jobs market. More than 700 employees are about to get the chop, including those at Dawn’s head office, where both the size of its board and fees paid to directors have been cut.

Dawn’s woes are certainly historical and partly of its own making. High fixed lease costs and poor working capital management are two key issues with which it continues to grapple, for example.

But in a country where schoolchil­dren routinely die in pit toilets, where the government clearly has both a moral and developmen­tal obligation to roll out water and sanitation services, companies like Dawn that locally produce and distribute products aimed specifical­ly at water reticulati­on and sanitarywa­re should not be struggling as they are.

President Cyril Ramaphosa’s “new dawn” is a meaningles­s catchphras­e while the government continues to prevaricat­e over the provision of desperatel­y needed infrastruc­ture.

It’s not an obvious combinatio­n but fishing outfit Sea Harvest’s decision to add the Ladismith Cheese Company to its business is hardly an insignific­ant dabble in another food group. At R527m, the purchase price represents more than 13% of Sea Harvest’s own market cap of R3.9bn and marks its first major foray away from the business of fishing.

Sea Harvest was unbundled from BEE investment company Brimstone in 2017 and it is Brimstone that will be helping Sea Harvest pay for the deal by issuing shares to its one-time parent, worth R300m.

Sea Harvest’s stated investment strategy has been acquisitiv­e growth in “complement­ary” sectors of the SA food and agricultur­al industry where it is able to “leverage its core competenci­es and strengths”.

Yet operating a fishing fleet must be quite a different kettle of, you know what, to running a company that churned out 9,000 tons of cheese and butter and 7,500 tons of dairy and nondairy powder in the year to endJanuary. And the cheese and dairy business is anything but easy, if you consider how listed dairy products group Clover has struggled to deliver consistent earnings growth since it went public in 2010.

Still, it may be somewhat more predictabl­e than a sector at the mercy of changes to the cost of fuel, and fishing patterns.

Ladismith’s R57.7m after-tax profit for the 2018 financial year also puts it on a price to earnings multiple of about nine times, considerab­ly cheaper than Clover, whose historical price to earnings multiple is 21.4.

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FELIX RATHEB

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