Business Day

STREET DOGS

- Michel Pireu (pireum@streetdogs.co.za)

From ‘The Psychology of the Stock Market’ by GC Selden, originally published in 1912:

It is axiomatic that inexperien­ced traders and investors, and indeed a majority of the more experience­d as well, are continuall­y trying to speculate on past events. Suppose, for example, railroad earnings as published are showing constant large increases in net. The novice reasons, “Increased earnings mean increased amounts applicable to the payment of dividends. Prices should rise. I will buy.”

Not at all. He should say, “Prices have risen to the extent represente­d by these increased earnings, unless this effect has been counterbal­anced by other considerat­ions. Now what next?”

It is a sort of automatic assumption of the human mind that present conditions will continue, and our whole scheme of life is necessaril­y based to a great degree on this assumption. When the price of wheat is high farmers increase their acreage because wheat-growing pays better; when it is low they plant less. I remember talking with a potatorais­er who claimed that he made a good deal of money by simply reversing the above custom. When potatoes were low he had planted liberally; when high he had cut down his acreage — because he reasoned that other farmers would do just the opposite.

The average man is not blessed … with an analytical mind…. Our ideas are always enveloped in a haze and our reasoning powers work in a rut from which we find it painful if not impossible to escape. Many of our emotions and some of our acts are merely automatic responses to external stimuli. Wonderful as is the developmen­t of the human brain, it originated as an enlarged ganglion, and its first response is still practicall­y that of the ganglion.

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