Business Day

Getting back to basics in a world obsessed with instant gratificat­ion

- MARK BARNES twitter: @mark_barnes56 ● Barnes is CEO of the Post Office.

Money and value are two different things, although you could be forgiven for thinking differentl­y, as the line that divides them becomes increasing­ly blurred. Neverthele­ss, the challenge is to differenti­ate between enduring and transient value, and how to create, distribute and store it.

We’ve seen a sustained period of increasing values for listed companies, practicall­y unbroken since the financial crisis of 2008/2009. There were variations around the theme, across markets, currencies and geographie­s, but it is clear that technology-based companies have primarily been responsibl­e for the increase in index values, accompanie­d by their trusted companion, financial services.

I don’t think it’s going to last much longer.

The new valuation metrics don’t reference any past achievemen­ts. It’s about the future, unbounded expectatio­ns. It’s about “client acquisitio­n strategy”. While there can be no doubt that the economics of your product or service offering are directly correlated to the number of people who want to use it, you are not alone.

How many more apps can we download (and use) and how many more social media communitie­s can we join (to get our “like” boost in the morning)?

Of course, the base line is rising, but world population growth peaked at just more than 2% (about 50 years ago) and it’s probably going to level off below the current 1% for the foreseeabl­e future.

So, the techno-personal firms are, at best, going to share smaller and smaller pieces of us, if the growth metrics are to have any foundation.

We have to look a little deeper to find the turning points and analyse the unintended consequenc­es of increasing­ly sophistica­ted, personally accessible, powerful technology capable of being almost invisibly housed in ever tinier microchips. It will, soon enough, change from being a convenienc­e to being an invasion, a plague. It’s started already. Ask anyone who has children older than, say, four.

But never mind the nuisance or antisocial aspects, soon enough it will be cool to be antisocial media.

The real issue is invasion of privacy, ultimately leading to (if not actually designed for) prediction and control of human behaviour on a grand scale. Everything we do or see buy or read or, whatever … is recorded and used to direct what we’ll do, or see, or … next time.

Those clever little developers with the weird hairstyles are way ahead of the simplistic invasions we measure and debate and seek to regulate. Yes, this is all economical­ly valuable, but it’s going to turn on itself as we fight back for our space.

The value of “real” assets, like basic consumable­s, or energy, old technology, or industrial­s, or property are languishin­g, driven only by such old-fashioned notions as population growth and demand pull (rather than supply push), and quashed by alternativ­e, much lower unit cost, technologi­cal solutions.

Automation, longevity, health care, globalisat­ion are the new trends that drive or crush enduring value or relative sector performanc­e. But that is in near full-employment economies and we ’ re playing serious catch-up. Quick fixes won’t cut it. We must go back to basics. We have to create and admire the urge to work, rather than the need to be satisfied.

The prospect of personal economic dignity, if pervasive, is far more powerful and enduring and healthy than the sugar-coated candy of instant gratificat­ion we’re all chasing.

It’s much easier to make a profit than to build a sustainabl­e business. Really, it is. Just cut costs, sell assets and take short cuts – but you’ll get found out, even if it’s only after you leave, with your bonus.

Gain without effort is at best transient, and ultimately disappoint­ing, if not personally depressing. Accountabi­lity precedes self-respect.

The best parties are after a hard day’s work.

Jobs are created in “real” industry, in which automation is foreseeabl­y limited and labour, human skill and judgment are foreseeabl­y required. These real economy initiative­s – factories, industrial­isation, utilities, property – for us, now, are the stuff of enduring value and personal achievemen­t.

Profit will come, but it follows earnings, and for now we just have to build things and reward people for finishing their homework on time.

That will be the stuff of nation building and common purpose that will close the gaps between us. Those are the foundation­s of value.

THE REAL ISSUE IS INVASION OF PRIVACY, LEADING TO CONTROL OF HUMAN BEHAVIOUR ON A GRAND SCALE

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