Business Day

Naspers rallies on Tencent news

Strong growth in advertisin­g and content make up for gaming headwinds

- Lulu Yilun Chen Hong Kong

Naspers shares gained 4.2% to R2,708.98 on Wednesday after its 31%owned associate, Tencent, released better-thanexpect­ed results. Tencent’s profit beat analyst estimates as strong growth in advertisin­g and content made up for a Chinese gaming business struggling with a government clampdown.

Naspers shares gained 4.2% to R2,708.98 on Wednesday after its 31%-owned associate, Tencent, released better-thanexpect­ed results.

Tencent’s quarterly profit beat analyst estimates as strong growth in advertisin­g and content made up for a Chinese gaming business struggling with a government clampdown.

The company reported net income of 23.3-billion yuan ($3.4bn) for the September quarter, compared with the 18.4-billion yuan average estimate. Revenue rose 24% to 80.6-billion yuan.

Tencent bucked a trend of recent let-downs, as a slowdown in the world’s secondlarg­est economy dampens the outlook for China’s largest corporatio­ns. Alibaba cut its outlook for annual revenue, while search leader Baidu also predicted sales below estimates.

Tencent’s performanc­e stems in part from lowered expectatio­ns as the company grapples with a delay in new gaming licences, which has helped wipe out more than $240bn of market value since a January peak.

This meant Tencent has been

unable to make money from its newest and biggest titles, including Fortnite and PlayerUnkn­own’s Battlegrou­nds.

While China is trying to combat gaming addiction and is reshufflin­g regulators, uncertaint­y persists for gaming companies. Tencent is said to be responding with belt-tightening as it cuts marketing budgets to help tide it over.

Tencent still commands a powerful asset in WeChat, the ubiquitous messaging service used by more than a billion people to shop, pay for services and hail rides. That is a large population of longer-term consumers not just for games and adverts but also fledgling services from video to financial services.

It is also taking steps to diversify. It has elevated its cloud computing business to a status on par with gaming and WeChat, and invested billions in start-ups engaged in everything from ride-hailing to e-commerce.

“The huge mismatch between Tencent’s mobile traffic dominance and ad dollar market share speaks to its long-term ad monetisati­on potential,” Jefferies analysts led by Karen Chan wrote ahead of the release.

Still, that upbeat assessment came as Jefferies slashed Tencent’s earnings estimates, “to reflect near-term, mobile game growth headwinds, a more cautious advertisin­g industry from macro-uncertaint­y and loss of payment-related interest income”, its analysts wrote.

Shares of Tencent fell 0.8% on Wednesday before the earnings were released.

The stock has slumped 33% this year.

WHILE CHINA IS TRYING TO COMBAT GAMING ADDICTION AND IS RESHUFFLIN­G REGULATORS, UNCERTAINT­Y PERSISTS

 ?? /Reuters ?? Game over: Tencent has been unable to capitalise on new releases such as Fortnite amid a Chinese crackdown on gaming.
/Reuters Game over: Tencent has been unable to capitalise on new releases such as Fortnite amid a Chinese crackdown on gaming.

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