Apple retail chief to quit in April
Apple said on Tuesday retail chief Angela Ahrendts will leave the company in April.
Apple said on Tuesday retail chief Angela Ahrendts will leave the company in April after five years on the job, the third departure of a retail head brought in from outside the company.
The tech giant, which is known for its long-serving top executives, did not give a reason for the departure. It comes as Apple tries to reverse a slide in sales of its iPhones.
Ahrendts, who is among Apple’s highest-paid executives, came to the company in 2014 after being CEO of fashion retailer Burberry Group.
During her tenure, the company redesigned its retail stores with an emphasis on Apple’s appeal as a luxury brand and opened locations in pricey districts such as a glass-walled store on Chicago’s Michigan Avenue in 2018.
Ahrendts undertook some controversial moves, such as removing the formal Apple “Genius Bar” for technical service from stores and setting up more casual service centres instead. She also cut the number of outside companies selling accessories such as phone cases in Apple stores, dedicating the space to Apple’s own, generally more expensive, accessories.
Apple has long leaned on outsiders for help running its stores since former CEO Steve Jobs tapped Ron Johnson in 2000 to build Apple’s retail operations. By the time of his departure a decade later, Apple had a string of stores that were the envy of the retail sector, generating sales per square metre that rivalled luxury jewellers.
Apple briefly employed British retail executive John Browett to run its stores before hiring Ahrendts. In her five years in the post, Ahrendts presided over only modest growth in the number of locations, expanding from 437 stores in Apple’s fiscal 2014 to slightly more than 500 today, but she renovated many older locations.
Ahrendts earned $26.6m in 2018, more than Apple CEO Tim Cook but on par with the compensation of other senior executives. Her tenure was relatively short compared to executives such as services chief Eddy Cue, COO Jeff Williams or marketing chief Phil Schiller, each of whom has worked at Apple for more than 20 years.
Apple named human resources chief Deirdre O’Brien as senior vice president of “Retail + People” to replace Ahrendts. O’Brien has worked at Apple for more than 30 years.
In January, Apple disclosed the first-ever decline in holidayseason sales of the iPhone since the device’s introduction more than a decade ago. It also warned investors that sales for the current quarter were likely to be lower than Wall Street expected.