Business Day

Virus can spur people to make the world a better place

- JONATHAN COOK ●

Atime like this reminds us forcefully that there are some things we can and should control, and other things we cannot control that we have to accept or let go with equanimity if we are not to drive ourselves crazy.

Reinhold Niebuhr captured this well in his Serenity Prayer: “Grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.”

These are not fixed categories. One of the gifts of the coronaviru­s has been ordinary people in business and communitie­s finding they can do extraordin­ary things in a short time.

Many have enlarged their “circle of influence” to be nearer their “circle of concern”, to use author Stephen Covey’s terms. Maybe a lasting benefit from this testing time will be ordinary people discoverin­g their extraordin­ary capacity for compassion, and their ability to organise and get things done to make a difference to the world around them. May this survive the pandemic!

As individual­s we are both incredibly puny in the face of natural and social forces we have no influence over, and amazingly powerful if we can summon the courage to tackle the things we can influence.

Some philosophi­es and religions teach that suffering can be a portal to peace. That ’ s not the suffering of others, but embracing our own suffering, accepting that we are puny, and intentiona­lly letting go of our impossible efforts to be immortal. That’s half of wisdom. It’s what many thousands of people around the world need as they are wheeled into the intensive care unit, or watch helplessly as a loved one is wheeled away.

And it is what thousands of entreprene­urs face as they watch their creations fall away.

For them there is wisdom in letting go.

In business it is not good strategy to pour resources into a dream that has died.

The other half of wisdom is discoverin­g just how powerful we are in changing ourselves and influencin­g others if we have the courage to step out. Some citizens of Bedfordvie­w, for example, are discoverin­g this as they stagger home each day exhausted, having solicited tonnes of food and distribute­d it to hungry people.

In an inspiring story that I know is repeated in different forms all over the country, they have in a matter of days created an organisati­on, obtained permits, found needy communitie­s, and co-ordinated volunteers to achieve what would have seemed quite impossible a month ago. Thank God for WhatsApp.

As many are now pointing out, a choice facing us is what to restore when some semblance of normality returns, and what to change. Can we take this opportunit­y to create something new? This arises in our personal lives, in our businesses and globally as humanity.

At the intertwine­d levels of business and ourselves, what do you want your business to look like in the future? What is its purpose? What is your purpose?

Now that we have the opportunit­y to press reset in our lives and businesses, do we have the courage to do so? Can we accept our limitation­s, embrace the end to our ego and give up those dreams that now seem so insignific­ant amid lifeand-death concerns, to summon the courage to create something of greater value?

This may be in business, and/or personal growth, personal relationsh­ips, taking delight in the children or developing greater empathy with those who do the tasks you have found yourself doing now at home. What a time to become simpler and adopt that laser-like focus on what is essential, which leads sometimes to achievemen­t and always to contentmen­t.

Cook, a former director of the Gordon Institute of Business Science, is co-founder and chair of the African Management Institute.

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