Business Day

STREET DOGS

- /Michel Pireu (pireum@streetdogs.co.za)

From Morgan Housel at Collaborat­ive Fund:

At first you don’t see bad news, because it starts small and isn’t reported in traditiona­l outlets. A few experts chat among themselves, but word hasn’t yet spread.

Then you ignore the bad news, because even once it’s reported it’s easy to dismiss if you’re not familiar with it. An unfamiliar threat is hard to distinguis­h from a threat that people are overreacti­ng to.

Then you deny the bad news, because at some point you can’t ignore what’s being reported but claiming the numbers are wrong or out of context is more comforting than admitting they’re about to hurt you.

Then you panic at the bad news when you realise the threat is real and you need to make up for lost time. You compensate with worst-case-scenario prediction­s to reduce the odds of being caught off guard again.

Then you start to accept bad news. Expectatio­ns are powerful, and people can adapt to bad news even when it’s personally painful.

Then you don’t see good news, because people are nervous to report optimism out of fear of looking oblivious. Good news can coexist with bad news, but when people are losing their jobs (or lives) you can appear reckless for discussing signs of progress.

Then you ignore good news because you’re once bitten, twice shy. Avoiding further downside becomes such a focus that you lack the mental bandwidth to even recognise good news.

Then you deny good news. You’re so attuned to risk that you reflexivel­y think good news must be wrong or out of context. Then you realise you missed the good news. In hindsight you realise things turned a corner while people were most certain about how bad it was.

Then you accept the good news.

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