Business Day

Elon Musk, soothsayer, chimp, space colonist and, oh yes, he makes cars

• When not watching Naked and Afraid, smoking weed or demanding money from the government, the Tesla boss makes electric vehicles

- Timothy L O’Brien Iron Man 2 Naked and Afraid ● Timothy L O’Brien is a senior columnist for Bloomberg Opinion. This column does not necessaril­y reflect the opinion of the editorial board or Bloomberg LP and its owners

We have had much of Elon Musk. We’ve had Musk smoking weed and sipping whiskey on a podcast while assessing humanity: “We’re all chimps. We’re one notch, one notch above a chimp ... if you watch some show like Naked

and Afraid, or, you know, if you just go and try living in the woods by yourself for a while, you’re like, ‘the land, and that civilisati­on, is quite great.’ People want to come back to civilisati­on pretty fast on Naked and Afraid.”

We’ve had Musk on the same radio show talking about the darkness lurking among us: “Like, how bad is the millionth worst person in the US? Pretty damn bad. Like damn evil ... One in a million of evil is so evil people cannot even conceive of it.”

There’s Musk the voracious reader, taking cues from titans such as Alexander the Great. The economist: “If you don’t make stuff, there’s no stuff.” The space colonist: “I think most likely the form of government of Mars would be a direct democracy, not representa­tive.”

The guy pitching Tony Stark in an cameo: “I’ve got a good idea for an electric jet.”

The artificial intelligen­ce (AI) enthusiast who thinks, à la The

Matrix, that our lives may be a vast computer simulation: “There’s a billion-to-one chance we’re living in base reality ... Arguably we should hope that that’s true, because otherwise, if civilisati­on stops advancing, that may be due to some calamitous event that erases civilisati­on.”

There’s Musk the financier, mysterious­ly claiming he had “funding secured” to take his company, Tesla, private. The litigant, battling the US Securities and Exchange Commission (SEC) over fraud charges: “I do not respect the SEC. I do not respect them.” The stock picker, wiping almost $15bn off Tesla’s valuation by observing publicly that its shares were too pricey.

DAREDEVIL

There’s Musk the daredevil, placing a balloon between his legs at his birthday party and allowing a knife thrower to try popping it: “I’d seen him before but did worry that maybe he could have an off day. Still, I thought, he would maybe hit one gonad but not both.”

There’s Musk the epidemiolo­gist, tweeting on March 6: “The coronaviru­s panic is dumb.” The doctor, hyping hydroxychl­oroquine and incorrectl­y opining that the coronaviru­s is a “specific form of the common cold”. The political theorist, decrying the coronaviru­s lockdowns: “This is fascist. This is not democratic. This is not freedom.”

And we’ve had Musk doubling down about Covid-19 lockdowns more recently: “You should be allowed to do what you want as long as it does not endanger others ... I think there’s the question of where do civil liberties fit in this picture? And what can the government make you do, what can they make you not do, and what’s OK?”

So it’s important to remember that this is what Musk truly does: he makes cars.

Musk enjoyed a lucrative string of entreprene­urial successes — Zip2, X.com, and PayPal Holdings — before he joined Tesla. He also wants to build cool tunnels, has started a pair of AI companies, makes solar panels, and has a rocket company, SpaceX. But Tesla — an admirable, sexy and important gamble on electric vehicles — is his calling card.

Every American era has a businesspe­rson who helps define it: John D Rockefelle­r, the shrewd titan who founded Standard Oil and overreache­d during the Gilded Age; Alfred P Sloan, chair of General Motors, who embodied dexterous, mid-20th century corporate management and anti-union thuggery; Steve Jobs, Apple co-founder and icon for the promise, innovation and uncertain social change wrought by late-20th and early-21st century technology.

Musk’s business achievemen­ts haven’t landed him in that pantheon, but he is an avatar for a certain kind of Silicon Valley yahooism specific to many technocrat­s sprung from its corporate ranks.

Their observatio­ns about the social order and common weal get more attention and take on more gravitas than they deserve, boosted and hurried along by the idea that great wealth confers wisdom — when, of course, wisdom must be authentica­lly earned and demonstrat­ed.

There certainly are wise members of the business community, and Bill Gates and Warren Buffett arguably qualify. Others, not so much. Musk may simply be charting a DunningKru­ger course through all of his soothsayin­g, but when he complains about the shackles of big government, hypocrisy is at work, too.

A strong libertaria­n streak runs through Silicon Valley’s politics, though it historical­ly owes much of its existence and riches to the financial and logistical support of the federal government. It’s a bright example of a public-private partnershi­p that has succeeded spectacula­rly. Musk is a product of that world.

Over the years, Tesla has received billions of dollars in government subsidies and tax credits meant to further the developmen­t of affordable electric vehicles. Conservati­ves have taken shots at Tesla for receiving department of energy loans and cite it as an example of corporate welfare run amok, but in my mind it’s another example of the kind of public-private partnershi­p that, in theory, is worth it even if, in practice, it hits roadblocks.

In Musk’s mind, however, all of that appears to be an afterthoug­ht, even though the bulk of his wealth is also tied up in Tesla’s fortunes.

Much of his recent carping springs from his belief that the local government is getting in his way by ordering him to keep his plant in California, closed as a matter of prudence and public health amid the virus pandemic. (Two Tesla employees have tested positive for the virus.)

Musk the rebel threatened to move the plant out of California and invited the local police to come and arrest him last week as he stood strong with his workers in the Fremont plant he decided to reopen.

An accommodat­ion was reached and Musk wasn’t locked up, but he has set a bad example.

Civilisati­on, and figuring out the sacrifices and accommodat­ions that make civilisati­on and community work, is a trickier propositio­n than Musk, the

fan, allows. His philosophy is winnertake-all, even if he got there with lots of help from other people — including people in the government. In his world, you accept the government’s support and the government’s rules when it suits you, and you reject them when they don’t — even when, contrary to your own philosophy, what you’re doing endangers other people.

Those manoeuvres may have worked in the Before Times.

But in the world being savaged and remade by the coronaviru­s, there’s a good chance that the businesspe­rson who helps define the era coming after won’t roll like Musk — and won’t have much of a choice about it.

 ?? /Reuters ?? Chameleon: Tesla and SpaceX boss Elon Musk, shaking hands with Nasa administra­tor Jim Bridenstin­e, is a man of many parts.
/Reuters Chameleon: Tesla and SpaceX boss Elon Musk, shaking hands with Nasa administra­tor Jim Bridenstin­e, is a man of many parts.

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