Business Day

Copyright Amendment Bill is failing to deliver

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SA’s intellectu­al property (IP) legislatio­n is in many respects outdated and not fit for purpose with many experts agreeing that the Copyright Amendment Bill, in particular, has failed to bring SA’s copyright laws in line with internatio­nal norms.

The Internatio­nal Intellectu­al Property Alliance, a private sector coalition representi­ng large US entertainm­ent companies, has recommende­d the US Trade Representa­tive place SA on its priority watch list and recommende­d the US government send a message that the Copyright Amendment Bill and the Performers Protection Amendment Bill are fatally flawed.

Prior to the publicatio­n of the Copyright Amendment Bill, SA’s Copyright Act, originally dating back to 1978, was last updated in 1993.

“We anticipate­d that the bill would update our Copyright Act to address new technologi­es and our rapidly evolving digital environmen­t, bringing SA s internatio­nal agreements,’ copyright laws in line with

” says Bernadette Versfeld, a partner at Webber Wentzel.

Not only has the bill failed to address issues arising from the fourth industrial revolution but it’s likely to create confusion, cause harm to creators and owners of copyright and will result in increased litigation, which creators can ill afford.

“Two examples of the inadequaci­es of the bill are the limitation of the term of assignment­s and the adoption of the fair use principle,” she says. “Certain types of works (literary and musical works) can only be assigned, sold or transferre­d for a 25-year term. This means that if you purchase copyright, you will lose those rights after 25 years. This is hugely problemati­c for investors.”

As Versfeld points out, why would an investor purchase a bundle IP rights when the rights to copyright will revert to the previous owner 25 years after making the investment, and then building and developing that IP over 25 years?

This is further complicate­d by the bill prohibitin­g contractua­l terms which deviate from the provisions of the bill. What this means is that parties can’t determine their own contractua­l arrangemen­ts to avoid the less than ideal provisions of the bill.

She explains the amended bill adopts exceptions and limitation­s to copyright protection which are far wider than the current exemptions to infringeme­nt. “With no case law or guidelines to refer to, this is likely to lead to uncertaint­y and an increase in litigation,” she says. “With the right IP-based incentives in place, copyright industries, creators and developers have the potential to become powerful sources of economic growth and developmen­t, so it’s unfortunat­e the bill has not addressed the shortcomin­gs we hoped for.”

In addition to copyright, there are three other classes of IP: patents; trademarks; and designs. To “protect” an invention, trademark or design, explains patent attorney Roy Taberer, an applicatio­n needs to be filed with the Companies and Intellectu­al Property Commission (CIPC). Once the applicatio­n has been processed, a registered right is provided that the holder can assert against an infringer.

The developmen­t and protection of IP is crucial for economic growth. Wellprotec­ted IP which is successful­ly commercial­ised has the potential to attract foreign investment, in turn enabling economic growth.

“Companies planning to invest in SA want the assurance their IP will be adequately protected,” says Versfeld.

As technology evolves at a rapid rate, IP is becoming more important, says Leanne Mostert, a partner at Webber Wentzel.

“The challenge is keeping these IP laws abreast of these developmen­ts, particular­ly when they are being created by artificial intelligen­ce (AI).”

Most jurisdicti­ons require that an invention is made by a human being and even if this was changed to incorporat­e AI, it would still be difficult to consider as the second requiremen­t for patentabil­ity is that the invention must involve an inventive step as judged by an individual skilled in the art.

“This step would be difficult to apply to AI,” she says, adding that perhaps it is time to create a new category of IP to protect inventions arising from AI.

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