Business Day

Designs allowing for reuse pave the way to the circular economy

• Manufactur­ers must begin to plan for the discontinu­ation of disposable materials

- Timothy Thomas ● Thomas is country manager at Epson SA.

In the words of green activist Greta Thunberg, the world is on fire. Data from the US space agency Nasa shows the planet’s climate is changing significan­tly owing to human activity.

This includes material extraction and use, which has nearly quadrupled in 50 years, and the subsequent creation of waste. About 50-million tonnes of e-waste is produced globally every year, 80% of which ends up in landfills.

This cannot continue. Action is needed fast, and government­s are taking heed. None more so than in Europe. In 2020 the European Commission adopted the new circular economy action plan. It’s one of the main building blocks of the European Green Deal, the continent’s agenda for sustainabl­e growth and becoming carbon neutral by 2050.

Yet when it was announced, only 12% of secondary materials and resources were being brought back into the economy. There is a huge amount of work to be done, especially in relation to electronic­s. The circular economy action plan includes a circular electronic­s initiative. This will push manufactur­ers to ensure longer product lifetimes and give consumers the right to repair them and for obsolete software to be updated.

The circular economy is the opposite of the “take-makewaste” linear model, which has led to the production of singleuse, disposable products. This old economy gives little thought to the amount of irreplacea­ble resources used in manufactur­ing, or the amount of waste produced during the manufactur­ing process and disposal of the product at the end of its life.

Traditiona­l linear models incur costs when manufactur­ers fail to use or recycle wasted material from production processes. As of April 1 the standard rate for landfill tax in some European nations is €114 per tonne, which can cost a company 4%-10% of its annual turnover on waste disposal.

With eyes on a net-zero emissions target and a greener future for the planet, a circular economy directs production and consumptio­n into a model of repair and reuse, where products and materials are remanufact­ured and recycled all with the goal of extending their life cycles and reducing overall waste.

There are six steps to embrace the circular economy, starting with the sustainabl­e sourcing of raw materials. The aim is to decouple growth from raw materials consumptio­n based on three principles: removing waste, complexity and toxicity from products for more effective end-of-life resource management; keeping raw materials in use for as long as possible and at their highest quality; and returning materials into the environmen­t with a positive impact outcome.

Then comes the design stage. Manufactur­ing in a way that fits into the circular economy begins here, for example with businesses cutting a product’s material content or making items easier to dismantle and repurpose. This helps them remain within the system for as long as possible.

The third step is to extend this new thinking throughout an organisati­on. Manufactur­ers must say goodbye to outdated business models, while welcoming new technology and IT infrastruc­ture to the production and manufactur­ing process.

For example, using the internet of things to connect to the products they make. By doing so businesses can collect data on how products are used to make better decisions about their life cycle. Another example might be the use of robotics and automation to reduce human error or check for weaknesses in design. This can then be rectified on the production line to reduce waste.

3D PRINTING

The fourth step is to incorporat­e more sustainabl­e methods of distributi­on. For example, 3D printers reduce the need for intermedia­te goods to be transporte­d from one location to another. To reduce environmen­tal impact and transporta­tion costs, files of intermedia­te goods can be delivered digitally and printed where needed.

When the per-product mass of intermedia­te items is high and the distance between the two locations is large, additive manufactur­ing (as 3D printing is also known) is especially beneficial.

Finally, manufactur­ers need to consider a new step in the life cycle of their goods: collection and reuse. This is no longer the consumer’s responsibi­lity. Reusing, repairing, refurbishi­ng, remanufact­uring and recycling can all help to create a closed system, minimising the use of resources and waste, as well as carbon emissions.

By incorporat­ing remanufact­uring pathways into their practices manufactur­ers can extend the lifetime of products at the end of their “first life”. Repurposin­g them or enabling other, subsequent uses allows the product or its parts to be reintroduc­ed into the supply chain.

In addition, manufactur­ers should constantly review techniques with legislatio­n and certificat­ion in mind. It is essential to keep on top of regulation­s by assessing which aspects of the proposed new rules may apply and then preparing for them.

While most manufactur­ers see the circular economy as a benefit to their brand reputation and profitabil­ity, the reality of transformi­ng manufactur­ing operations is a challenge. It involves substantia­l change, and the cost can be high when it comes to adapting supply chain practices and balancing sustainabi­lity with the bottom line.

Most manufactur­ers cannot do it alone. They must collaborat­e. For example, last year, electronic giants including Dell, Cisco, Google and Microsoft founded the global Circular Electronic­s Partnershi­p, an alliance that maximises the value of components, products and materials through their full life cycles with the goal to enable a circular economy for electronic­s by 2030.

Since launching its first desktop with recycled plastic in 2007 Dell has set up the largest technology recycling programme, in which plastics from old computers have been recovered and turned back into plastic parts for new products. Now the company has pledged to get to 50% recycled or renewable materials across its product portfolio by 2030.

Epson has a number of initiative­s, including decarbonis­ation and environmen­tal technology developmen­t, and is working towards a closed resource loop, in which its resources are used more effectivel­y. This means reducing the consumptio­n of new undergroun­d resources by using previously mined minerals with the goal of becoming “undergroun­d resource free” by 2050. This will reduce its total resource inputs, eliminate waste and use 100% recycled resources.

Innovative solutions will help businesses get a step closer to closing the loop and becoming sustainabl­e, but it will require all businesses and consumers to support the principles of the circular economy to ensure the goals set out by the EU are met.

It’s clear that the need for investment in a circular economy requires prioritisi­ng long-term goals. Overcoming knowledge and cost barriers can open the doors for manufactur­ing to achieve a more innovative and sustainabl­e future — one that is developed to suit the future low-carbon, lowwaste economy.

 ?? ?? Remake, reuse, recycle: Circular economy directs production and consumptio­n into a model of repair, reuse and recycle. /123RF
Remake, reuse, recycle: Circular economy directs production and consumptio­n into a model of repair, reuse and recycle. /123RF

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