Netflix to pump $2.5bn into South Korea

Netflix plans to invest $2.5bn in South Korea over the next four years to produce Korean television series, movies and unscripted shows, doubling the amount it has invested in the market since 2016.

The US streaming service made the announcement after a meeting between South Korean President Yoon Suk Yeol and Netflix co-CEO Ted Sarandos. Yoon arrived in Washington on

Monday for a six-day state visit.

Yoon welcomed the investment as a “major opportunity” for South Korea’s content industry and Netflix as the country seeks to increase cultural exports and soft power.

Shares of South Korean production and entertainment companies rallied on Tuesday with Showbox and Studio Dragon up 8.75% and 2.26%, respectively, compared to the country’s smaller Kosdaq index’s 2.21% regression.

Known as the “Korean Wave” or Hallyu, South Korea’s entertainment industry has enjoyed a boom in recent years. Its music market, led by K-pop groups such as BTS and Blackpink, have been leading the charge.

EXPORTS

In 2021, exports of content including music, video games and films reached a record high of $12.4bn, according to the latest government data, leaving behind home appliances and rechargeable batteries in export volume.

“We were able to make this decision because we have great confidence that the Korean creative industry will continue to tell great stories,” Sarandos said in a statement, citing the streaming platform’s global hits produced by South Korean creators such as Squid Game, The Glory and Physical: 100.

Netflix offered a lighter-thanexpected forecast last week, as it looks to crack down on unsanctioned password sharing into the second quarter to make improvements, delaying some financial benefits.