Business Day

Clicks grows retail sales over Christmas

- Katharine Child

Health and beauty retailer Clicks increased sales volumes over the festive season, with record daily sales on the Friday before Christmas.

The retailer released a voluntary sales update for the 20 weeks to January 14 noting that overall group sales, including from its medicine distributo­r, grew 8% year on year to R16.8bn.

Clicks is one of the few retailers that keeps growing its sales volumes year on year despite the weak economy.

Its consistent performanc­e attracts a high number of foreign investors who hold the stock, even though the stock is considered expensive.

Clicks same-store sales grew 8.4%, just above price increases averaging 7.5%, showing it is selling slightly more goods than before. The week preceding Christmas was a record trading week for the chain.

Clicks may be benefiting from its affordable gifting options as cash-strapped consumers buy down.

Constraine­d consumers focused on essentials and bought more affordable items such as chocolates, biscuits, cleaning products and many Clicks private-label brands.

Sasfin analyst Alec Abraham said that Clicks appears to have continued to steal market share.

Its retail sales growth was well ahead of the pharmaceut­ical and cosmetics retail segment, which grew 5.8% from September to November as measured by Stats SA.

Abraham said Clicks’ apparent market share growth “is the outcome of the group’s ubiquitous presence and consistent store opening success.

“Another competitiv­e advantage is the group’s excellent stock management, where the focus on the own-brand product range drives efficiency and enhances profitabil­ity.”

The Sorbet franchise, which Clicks bought in June 2023, increased sales 12.3% over the 20 weeks.

Turnover at pharmaceut­ical distributo­r UPD fell 6.3% due to problems with the implementa­tion of a new software system at its distributi­on centres. As software implementa­tion stabilised, sales rose 6.9% in the six weeks to January 14.

UPD, which sells medicines, did not renew contracts with two clients to focus on more profitable business.

“This strategy is expected to benefit [margins] and support the acquisitio­n of profitable new clients in the year ahead,” it said.

 ?? /Freddy Mavunda ?? Ubiquitous: Consistent success in store openings is helping Clicks gobble up more market share.
/Freddy Mavunda Ubiquitous: Consistent success in store openings is helping Clicks gobble up more market share.

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