Business Day

Consequenc­es of BBBEE set students up for failure

- Elaine van Wyk ● Van Wyk is chief marketing officer at Belgium Campus.

There has been a noticeable shift in the way education bursaries are awarded under broad-based black economic empowermen­t (BBBEE) regulation­s in recent years — and not for the better for those who most need and deserve them.

The regulatory requiremen­ts to achieve compliance are too prescripti­ve and, as a result, the process has migrated to something where many SA companies simply seek to maximise BBBEE points, often without much thought of potential unintended consequenc­es. It’s not really the fault of the donors, but more that the regulatory requiremen­t has resulted in a tick-box approach to pointearni­ng becoming entrenched, with less focus on the human factor.

The initial and laudable idea of BEE was to promote education and empower the average person. That human factor should remain a fundamenta­l part of corporate initiative­s, so they sponsor more than just education by including many of peripheral but essential things associated with education. The argument is that many SA companies and trusts make a narrow selection of candidates orientated towards scoring BBBEE points rather than genuinely uplifting deserving disadvanta­ged candidates.

The scoring process tied to the BBBEE regulation­s opens the door to a dishearten­ing level of discrimina­tion in initiative­s that should be nondiscrim­inatory and aimed at uplifting the previously disadvanta­ged. But companies gain more points if they sponsor particular groups, leading them to prioritise ticking these boxes over considerin­g the actual needs and potential of individual students.

Institutio­ns must find suitable candidates for the bursary money entrusted to them, but it is often given with such detailed preference­s that the individual­s ultimately selected are set up for failure. Many institutio­ns maintain a database of suitable candidates, including those with disabiliti­es such as deafness, but are increasing­ly told to find groups that earn maximum points, such as

“black females”, or even

“disabled black females”.

Given the extremely low percentage of matriculan­ts who pass science, technology, engineerin­g and maths (Stem) subjects with university exemption grades, qualifying candidates are scarce at the best of times. Yet students who may excel academical­ly but do not fit the specified criteria are overlooked. Those selected often lack the necessary support and so are set up to fail, while others end up in lines of study solely for the stipends, not out of genuine academic interest, which can affect their study performanc­e.

A second challenge is that having achieved their goal of maximum BBBEE points for their scorecard ratings some companies then take little interest how beneficiar­ies perform. Most companies cover only tuition fees, skipping vital aspects such as accommodat­ion, transport and food. This creates significan­t challenges for students from severely disadvanta­ged background­s living in inadequate conditions. Often, these extend beyond academic performanc­e, involving socioecono­mic factors that need to be considered. Many lack basic amenities such as electricit­y and Wi-Fi, making it nearly impossible for them to focus on studies and succeed in a university environmen­t. Some students lack the funds even to travel to campus, making online learning their only option.

However, the pass rate for online students is poor. If companies fail to provide comprehens­ive support to address the poverty many students face, their chances of success are minimal, and funds invested by corporate donors are wasted. If companies were more attuned to the home situations of these students, they would realise that covering more than only tuition is crucial to set them up for success.

The process of doing things the right way begins with companies reaching out to academic institutio­ns that maintain comprehens­ive databases of students in need of assistance. Deserving individual­s apply for bursaries through the institutio­ns and are placed on a waiting list for potential sponsorshi­ps. The beauty of this system lies in the institutio­ns’ ability to filter and match applicants with the specific requiremen­ts of the sponsoring company.

If companies still wish to pursue narrow criteria, more individual­s would ultimately benefit if they awarded fewer bursaries but covered all of their costs, thereby raising the pass rate. Some forwardloo­king companies already do so, and typically this is because they have identified individual­s who they intend to employ post-education.

It is worth highlighti­ng the moral dilemma for those involved: is it ethical to offer bursaries when there is an awareness that a significan­t portion of the recipients might not overcome the hurdles they face due to inadequate support? It is a complex issue that requires a re-evaluation of the regulation­s that have been put in place and the practices of companies involved in the process.

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