Cupid swaps his bow for a lab coat
February 13 2031
Tomorrow’s Valentine’s Day marks a new era — the game of love is forever changed. Do you remember those magic moments when you laid eyes on your crush for the very first time, how your heart skipped a beat and your love? pulse quickened, If you do, I ’how m sorry you to started say scheming, creating random opportunities to meet, and how easily you joined the game of that you are a relic of history, not a part of the future.
Bel Amour, the Swiss-based gene-editing vanguard, started shipping its long-awaited, individually designed perfume line earlier today, just in time for Valentine’s. By combining DNA analysis, its CRISPR research, and the science of human pheromones, Bel Amour claims to have found the key to love, the formula that makes you fall hopelessly in love.
Its first perfume line, Love Me!, will make you irresistible for the people around you, giving you unlimited choice.
We met up with Bel Amour’s CEO, Daniela Stein, in January on the sidelines of Davos. When asked what would happen if two people who both use her perfume were at the same party, she just giggled and responded: “It’s no different from today, is it? There will just be more love around. And please call me Daniela.”
With that coy comment, Daniela started describing the next perfume, Cupid’s Arrow, which is now available for preorders. It uses the same biotech platform, but is designed with a specific DNA profile in mind. Bel Amour only needs a strand of hair from your loved one, and it can create a perfume that makes that person fall totally in love with you.
Biotech and Bel Amour have changed the dating scene forever, and Daniela’s dream of a society where everyone loves everyone could soon be a reality.
We keep our fingers crossed that these perfumes won’t start an epidemic of rivalry and jealousy.
Happy Valentine’s Day! First published on Mind bullets February 15 2024
NEW ROMANCE SPELLS THE END FOR DIVORCE
September 14 2019
Remember when divorce was as much a part of life as marriage, birth, death and taxes? There was even a time when divorce overtook death, in most societies, as the major reason for marriage break-ups. Well, no more, thanks to Pfizer’s “love pill” called simply “Romance!”
Yes, it’s true! Scientists have finally isolated the chemical reactions in our brains that cause us to feel attraction, attachment and lust; and by tweaking these with chemical additions at just the right time, when a couple is in the “hot” stages of romance, the love pill helps maintain desire and diminish the disenchantment that so often leads to break-ups.
Many people are horrified at the idea — but the experts point out that this is merely helping evolution catch up with the fact that we are living longer than ever before. For most of history we have lived an average of 35 years, which means marriage was by definition short.
But now, with 100 years and more easily attainable, marriage seems more of a life sentence than a desirable institution. And we know that being in a stable relationship is good for us — so say hello to new Romance!
Even so, some couples are opting for short-term, renewable contracts rather than a permanent partnership. It’s all about new choices for the future.
Of course, the love pill is just one of several radical drug treatments that are changing our lives. The “fat jab” has virtually ended obesity. The “no-sleep” drug enables us to stay awake as long as we want.
So, how long before we find a pill for world peace? /First published on Mindbullets September 13 2012
DISCLAIMER
Despite appearances to the contrary, Futureworld cannot and does not predict the future. The Mindbullets scenarios are fictitious and designed purely to explore possible futures, challenge and stimulate strategic thinking.